Mumbai- Pep Brands, the parent company of two of India’s fastest-growing D2C brands, mCaffeine and HYPHEN, has announced the elevation of Shashwat Jain as its Chief Commercial Officer (CCO). In this strategic role, Shashwat will lead the charge on profitability enhancement, cost optimisation, and P&L ownership across all business verticals.
With over 13 years of experience across analytics, marketplaces, food tech, consumer tech, and gaming, Shashwat brings a deep understanding of business scaling through a blend of data-driven strategy and entrepreneurial leadership. He co-founded and scaled notable ventures such as Dangal Games and Poker Dangal, gaining first-hand experience in growth, customer acquisition, and product-led scaling.
Since joining Pep Brands in 2024 as part of the CEO’s Office, he has worked closely on strategy and execution at the leadership level. His elevation to CCO marks a natural progression in his journey with the company, now tasked with driving bottom-line growth and unlocking profitability levers across categories, channels, and markets.
Tarun Sharma, Co-founder & CEO of Pep Brands, commented: “Shashwat’s journey has always been about building and scaling businesses with a sharp eye on growth and profitability. He has consistently demonstrated a mix of hustle, strategic vision and disciplined execution. I’m confident that as the Chief Commercial Officer, he will play a pivotal role in making Pep Brands a highly profitable asset. At Pep, we celebrate entrepreneurial talent by giving them high-stake responsibilities to create legacy.”
Shashwat Jain, Chief Commercial Officer at Pep Brands, shared: “Stepping into the role of Chief Commercial Officer is an exciting new chapter in my journey. Having worked across diverse industries, I’ve always been driven by solving complex problems, uncovering growth opportunities, and building teams that create real impact. At Pep Brands, with mCaffeine and HYPHEN, I look forward to scaling two of India’s most dynamic D2C brands while setting new benchmarks for sustainable, consumer-first growth in the beauty and personal care space.”
With a mandate rooted in disciplined execution and a long-term growth vision, Shashwat’s appointment signals a critical phase in Pep Brands’ evolution—focusing on operational excellence and strategic expansion across India’s competitive D2C landscape.
