Mumbai: Pepe Jeans London has unveiled its Autumn-Winter 2025 campaign, Get Great Denim, a celebration of denim’s enduring role as a cornerstone of fashion across generations.
Staying true to its denim-first heritage, Pepe Jeans London highlights the fabric’s versatility and relevance with styles that remain timeless yet contemporary, fits designed to flatter, comfort that lasts, shades to match every mood, and stretch that adapts seamlessly to modern lifestyles.
The AW’25 denim collection takes inspiration from denim’s easy-going nature and timeless appeal, offering oversized denim shirts, versatile blue fits, layering-ready jackets, and the signature denim-on-denim look.
What sets the collection apart is the brand’s commitment to fabric innovation, reflected in its signature denim lines:
- Powerflex – engineered with advanced stretch technology for freedom of movement and lasting comfort.
- Shiruku – silky-smooth, breathable denim that’s soft yet durable.
- Heritage – crafted with timeless techniques and modern finishes.
- Daser – climate-adaptive denim designed to adjust up to 3°C for year-round comfort.
- Dark Pro – bold, jet-black denim that stays true wash after wash.
With Get Great Denim, Pepe Jeans London reaffirms its legacy as a brand that continues to define and innovate denim, ensuring it remains as iconic today as ever.
