Mumbai: Pepper Content has launched Pepper Creative, a new unit aimed at transforming how marketing teams develop and execute content. This initiative offers a flexible, on-demand model that integrates seamlessly with a brand’s existing structure.
Spearheaded by Sahil Siddiqui, Global Creative Head, along with Sneha Iyer (AVP Revenue), Rishabh Shekhar (Co-founder), and Kishan Panpalia (Founding Team Member), Pepper Creative provides a fresh approach to content solutions. It is designed for marketing leaders seeking fast, scalable, and cost-effective content production through a managed marketplace model that allows brands to build tailored creative teams.
Operating as a dedicated content studio, Pepper Creative embeds teams within a brand’s office, functioning as in-house agencies while offering strategic oversight and the latest creative solutions. “We’re not just stacking up another creative agency on the pile—we’re here to give advertising services a serious glow-up,” says Siddiqui. “Think of us as that friend who’s always got the best gadgets and the coolest dance moves: we mix cutting-edge technology with smooth moves to whip up solutions that are as fresh as they are effective.”
Already collaborating with major brands such as ITC, Unilever, and Flipkart, Pepper Creative addresses the speed, flexibility, and cost-efficiency challenges that traditional agencies often overlook. “We’re helping brands transform into full-fledged content companies, powered by dedicated teams and creative talent,” adds Anirudh Singla, Founder and CEO of Pepper Content.
Sahil Siddiqui’s extensive career makes him the ideal leader for this agile, tech-powered creative unit. “Sahil’s unique vision brings together creativity and measurable business outcomes,” says Singla. “Under his leadership, Pepper Creative will deliver a seamless experience for brands.”
With a mission to bridge the gap between creativity and business impact, Pepper Creative aims to become a key player in helping brands thrive in today’s competitive landscape. “Our goal is to become the world’s largest content company, powering every piece of content created,” concludes Singla. “Pepper Creative is central to that journey—helping brands tell stories that inspire and deliver lasting impact.”
