Top Advertisers
In the Week 25 of Broadcast Audience Research Council (BARC) India, the top four positions in the chart remained same compared to last week. Hindustan Unilever Ltd. continued its lead with rise in ad volumes from 5342.6 (‘000 secs) to 5494.15 (‘000 secs)followed by Reckitt Benckiser Group with drop in ad volumes from 3961.8 (‘000 secs) to 3781.27 (‘000 secs) at the 2ndspot and Procter and Gamble at 3rd spot with rise in ad volumes from 1155.53 (‘000 secs) to 1347.27 (‘000 secs). Godrej Group retained its 4th spot with rise in ad volumes from 782.05 (‘000 secs) to 810.88 (‘000 secs). Pepsi Foods (G) took a leap from 7th spot to 5th spot with rise in ad volumes from 504.73 (‘000 secs) to 699.21 (‘000 secs). Cadburys India Ltd. slipped one spot down and stood at 6th position with drop in ad volumes from 755.85 (‘000 secs) to 631.85 (‘000 secs) followed by Glaxosmithkline Group at 7th spot with drop in ad volumes from 627.53 (‘000 secs) to 527.51. ITC Ltd. retained its 8th spot with 489.03 (‘000 secs) followed by Colgate Palmolive India Ltd. at 9th spot with 476.42 (‘000 secs). L’oreal India Pvt. Ltd. entered the chart with ad volumes of 407.38 (‘000 secs) and claimed the 10th spot.
Top Brands
In the top brands category, Dettol Toilet Soaps continued its lead with drop in ad volumes from 531.61 (‘000 secs) to 479.61 (‘000 secs). Lizol all in 1 moved one spot up and claimed the 2nd position with drop in ad volumes from 471.0 (‘000 secs) to 457.47 (‘000 secs). Dettol Antiseptic Liquid slipped one spot down and stood at 3rd position with drop in ad volumes from 520.28 (‘000 secs) to 442.23 (‘000 secs). Colgate Dental Cream shifted one spot up and claimed the 4th position with rise in ad volumes from 334.13 (‘000 secs) to 378.84 (‘000 secs). Harpic Power Plus 10X Max Clean slipped one spot down and stood at 5th position with drop in ad volumes from 411.02 (‘000 secs) to 356.05 (‘000 secs). Goodknight Gold Flash was the new entrant in the chart and claimed the 6th spot with ad volumes of 346.14 (‘000 secs). Dettol Intense Cool Soap slipped one spot down and stood at 7th position with drop in ad volumes from 321.41 (‘000 secs) to 303.55 (‘000 secs). Veet Cold Wax Strip moved one spot up and stood at 8th position with 282.31 (‘000 secs) followed by Glow & Lovely Advanced Multivitamin at 9th position with 262.54 (‘000 secs). Clinic Plus Shampoo entered the chart with ad volumes of 258.24 (‘000 secs) and claimed the 10th spot.
