Mumbai: Peter England, a menswear brand under Aditya Birla Lifestyle Brands Limited, has launched its show-stopping new campaign, ‘The Bollywood Wedding’, featuring Karan Johar and Rohit Saraf. Bringing together Bollywood flair and contemporary style, the campaign celebrates India’s love for weddings with all the colour, personality, and cinematic drama that defines the season.
Conceptualised by Ogilvy, The Bollywood Wedding campaign is a tongue-in-cheek ode to India’s grand wedding guest lists and vibrant celebrations. With Karan Johar’s unmatched sense of style and Rohit Saraf’s effortless modern-groom charm, the campaign reimagines wedding fashion through a cinematic lens — colourful, confident, and irresistibly charismatic.
Commenting on the launch, Anil S Kumar, Chief Business Officer, Peter England, said, “Weddings in India have always been cinematic — full of colour, energy and emotion. With The Peter England Bollywood Wedding Collection, we wanted to capture that spirit in a campaign that feels fresh, contemporary and entertaining. This is not just about wedding fashion, it’s about how the modern Indian man experiences style — with confidence, celebration and a touch of drama. Who better than Karan Johar & Rohit Saraf to bring that alive!”
Tithi Ghosh, President & Head of Office, Ogilvy India (South), added, “This wedding season, we set out to once again celebrate India’s vibrant, emotional, festival-like wedding spirit through The Bollywood Wedding platform. To bring a fresh yet familiar energy, Rohit Saraf felt like the perfect choice — his charm and relatability capture the essence of modern love and celebration. As the brand evolves to connect more deeply with younger audiences, this season marks a deliberate shift in tone and storytelling. The Karan–Rohit pairing is timely, culturally resonant, and designed to spark conversations and moments today’s young wedding-goers can see themselves in.”
The accompanying Bollywood Wedding Collection features a thoughtfully curated range of outfits that blend modern tailoring with timeless elegance. Crafted from a refined blend of polyester, viscose, and spandex, the double-breasted suits offer fluid structure, natural shoulders, and a confident silhouette — perfect for men who wish to dress sharp and effortlessly stylish.
Through this campaign, Peter England continues to reinforce its position as a trendsetter in modern Indian menswear, balancing creativity with commerce and blending cultural insight, celebrity influence, and fashion-forward design.
Backed by a 360° marketing rollout spanning digital, social, influencer tie-ups, on-ground activations, and cinema integrations, The Bollywood Wedding campaign sets the tone for a truly blockbuster wedding season — because when fashion meets Bollywood, the result is pure magic.
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