Mumbai: PHD India, part of the Omnicom Media Group (OMG), has secured the integrated media mandate for Atomberg, one of India’s fastest-growing smart home appliance brands. The account was won following a competitive multi-agency pitch, with PHD India taking over from the incumbent agency, Madison.
As part of the new mandate, PHD India will manage the entire spectrum of Atomberg’s media services and audience-first integrated solutions. The business will be handled out of the agency’s Mumbai office.
Founded in 2012, Atomberg has emerged as a trailblazer in energy-efficient and tech-driven home appliances. From being India’s No. 1 BLDC fan brand to launching the country’s first BLDC motor mixer grinder, the company has grown from a challenger brand to a household name synonymous with smart innovation and thoughtful design.
The win is attributed to PHD India’s robust strategic approach, deep insights into India’s evolving consumer behavior, and its proprietary planning philosophy, intelligence.connected.
Arindam Paul, Founding Member & Chief Business Officer at Atomberg, remarked, “At Atomberg, we strive to add value to our consumers’ lives by spotting and solving invisible challenges. This curiosity fuels our innovation and is at the core of all our offerings. It’s the combination of our curiosity to solve everyday challenges and our love for technology that shapes products designed to bring more ease and efficiency into daily life. As we grow and reach more households across India, we’re glad to have PHD India on board. Their strategic expertise will enable us to amplify our reach and drive meaningful impact.”
Monaz Todywalla, CEO of PHD India, echoed the excitement about the partnership, “Atomberg’s commitment to consumer’s lives through innovation is truly what sets itself apart. More than a partnership, this is a shared pursuit of progress. We’re proud to stand beside them as they continue shaping the future.”
The collaboration comes at a time when Atomberg is on an aggressive growth trajectory, expanding both its footprint and product portfolio across India. The partnership with PHD India is expected to further bolster Atomberg’s market position, supporting its vision to revolutionize home appliances with technology-led, energy-efficient solutions.
