Mumbai: Philips Domestic Appliances, under Versuni India, has launched an innovative new campaign featuring Ayush, the internet star who went viral for his unique pronunciation of “croissant” as “Prashant.” The campaign leverages Ayush’s cultural moment to highlight the versatility and ease of Philips Air Fryers in modern kitchens.
In a playful twist, the campaign showcases Ayush attempting to bake a croissant in a Philips Air Fryer—all while humorously struggling to pronounce it correctly, with the help of an AI tool. The engaging video underscores the multifunctionality of Philips Air Fryers, proving that they are more than just a kitchen gadget—they’re a culinary powerhouse capable of baking, roasting, grilling, and crisping with precision.
Since its launch, the video has already garnered over 200,000 views in just 20 hours, sparking widespread engagement and reinforcing the Philips Air Fryer as an essential tool for modern cooking enthusiasts.
Commenting on the campaign, Pooja Baid, Chief Marketing Officer, Versuni India, said, “At Versuni, we are committed to reimagining everyday cooking experiences. This collaboration with Ayush is a fun yet meaningful way to show how the Philips Air Fryer goes beyond convenience—it empowers consumers to experiment, explore, and enjoy homemade meals with ease. The air fryer brings versatility to every kitchen whether you’re making a crispy snack or a perfectly baked croissant; or ‘Prashant’.”
Philips introduced India’s first air fryer in 2010 and has consistently been at the forefront of cutting-edge kitchen innovations. This campaign reaffirms the brand’s commitment to enhancing home cooking experiences, making them more convenient, enjoyable, and accessible for everyone.
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