New Delhi: Philips India has launched the ‘Sleep Saviour’ campaign in collaboration with its channel partners to raise awareness about sleep health and expand access to therapy for Obstructive Sleep Apnea (OSA) in India. With a growing number of people struggling with poor sleep quality, this initiative aims to provide better care and reach patients in need, guided by their healthcare providers’ clinical expertise.
The campaign focuses on expanding availability through pharmacy chains and retail outlets, particularly in Tier 2 and Tier 3 cities, ensuring that patients can easily access sleep therapy solutions.
According to a recent study by the All India Institute of Medical Sciences (AIIMS), approximately 104 million Indians suffer from OSA, yet many do not have access to state-of-the-art medical facilities. With FDA-approved wearable devices for OSA screening, an increasing number of patients are turning to local pharmacies and healthcare providers for sleep therapy solutions. The ‘Sleep Saviour’ campaign aims to bridge this accessibility gap, making effective OSA treatment more widely available, especially in smaller cities.
