Mumbai: Xebec Communications has unveiled a new festive campaign for Pigeon Appliances titled “Tyohar Mera Style.” The digital-first campaign embraces India’s festive spirit through a series of engaging digital films, influencer and food blogger collaborations, along with print, select OOH, and festive collaterals.
At the heart of Tyohar Mera Style lies a powerful insight — India’s diversity and demographics create endless ways to celebrate festivals. From traditional families who uphold rituals with grandeur to millennials, especially those living away from home, who celebrate in their own modern, health-conscious style, every celebration is deeply personal.
Quoting Rajendra Gandhi, Managing Director, Stovekraft Ltd., “Festivals in India are about joy, food, family, and togetherness—but also about individual expression. With Tyohar Mera Style, we’re celebrating the idea that however you choose to mark the season, Pigeon is right there with you. Super Khush Hain Hum to be India’s partner in every kind of celebration.”
Pigeon’s extensive product range — including air fryers, hobs, chimneys, electric pressure cookers, cast iron cookware, blenders, and BLDC hair dryers — empowers consumers to celebrate in their own way, without compromise.
Amitabh Bhatia, Head of Marketing, Pigeon Appliances, added, “This campaign captures the pulse of a new India where traditions evolve and merge with modern lifestyles. From heritage cooking to health-conscious living, our product range empowers consumers to celebrate on their terms.”
The campaign aligns seamlessly with Pigeon’s brand statement “Super Khush Hain Hum,” reflecting its joy in being part of every unique celebration.
Savita Nair, Creative Director, Xebec Communications, said, “We wanted to create a campaign that feels authentic yet aspirational. By going digital-first, we’re connecting with younger audiences while also resonating with families. Pigeon is more than just appliances—it’s a celebration enabler.”
Stovekraft Limited, one of India’s leading kitchen appliance companies with trusted brands like Pigeon and Gilma, continues to strengthen its presence with a product portfolio that combines innovation, safety, and convenience, supported by a robust distribution network of over 65,000 outlets and exports to more than 12 countries.
