New Delhi: Pizza Hut has announced the launch of its boldest innovation yet – the Juicylicious Pizza Range, promising a richer, juicier, and flavor-packed experience for Indian pizza lovers.
The newly launched range redefines indulgence with succulent paneer and chicken toppings marinated to perfection, paired with three specially crafted sauces inspired by iconic Indian flavors: the bold Kadhai sauce, the aromatic Royal Spice, and the fiery Southern Chilli. Each pizza is generously topped with 100% authentic mozzarella cheese on a perfectly baked crust, aimed at ending the era of dry, underwhelming pizzas.
To promote the launch, Pizza Hut has released a humorous and relatable campaign film that taps into a common consumer insight—pizza fans often settle for dry pizzas, especially during celebratory moments. The ad opens in a drab office lunch setting where a team is met with a dry pizza during a celebration. When their boss begins addressing increment requests, he struggles to chew, leading to the cheeky voiceover: “Dry pizza chabaoge, toh celebrate kaise kar payoge?”
The scene then switches to a vibrant Pizza Hut restaurant, where the same boss is seen enjoying a hot, flavorful Juicylicious pizza. The shift in mood is punctuated by the tagline, “Why not Pizza Hut?”—a powerful reminder for consumers to choose pizzas that truly deliver on taste and experience. The ad ends on a high note with the boss joking that not only will everyone receive increments, but also new targets.
Aanandita Datta, Chief Marketing Officer, Pizza Hut India, commented on the launch, “Pizza lovers expect us to constantly raise the bar when it comes to product innovations, and we endeavour to never disappoint them. With the Juicylicious Pizza range, we’re bringing marinated toppings and rich Indian flavours to the forefront to solve the dry pizza problem that ruins not just the taste, but also the special moments and celebrations attached to it. Our campaign film humorously spotlights this insight and encourages customers to indulge in the delicious flavours of Juicylicious Pizzas. Combined with the signature Pizza Hut experience – warm ambience, great service, and pizzas that truly deliver on taste – every celebration becomes extra special. We are confident that this range will be a big hit with our customers who love to experiment and yet seek to indulge their tastebuds with familiar flavours.”
The Juicylicious campaign will run across multiple platforms including TV, print, digital, and OOH. Pizza Hut has also partnered with Sports Tak to amplify visibility throughout the IPL season.
In addition to the Juicylicious range, the brand has launched 16 new menu items, including garlic breads, chicken wings, and Pizza Hut’s signature Melts, all available in Southern Fiery, Royal Spice, and Kadhai flavors.
The Juicylicious pizzas are available in both veg and non-veg variants, starting at just ₹249, and come with a free Pepsi for dine-in and takeaway orders. The full range is now available at all 890+ Pizza Hut outlets across India for dine-in, delivery, and takeaway.
