PlanB, a mainline creative and digital agency based in Bengaluru, has won the social media mandate of fintech startup Money View.
The mandate won post a multi-agency pitch is to create awareness and drive salience for moneyview among digital users.
The collaboration comes as Money View scales its presence across the country, informed an official statement.
Sunil Penugonda, CEO and Co-founder, PlanB, said, “The need for money offers a landscape rich with emotions and moneyview offers an extremely interesting opportunity for us to find ways to leverage in this space. The fastest growing fintech sits bang in the center of the tension between people’s desire for things and the absence of money to fulfill them. We can’t wait to mine this space and produce work to simplify finance for the masses.”
SV Prasanth Naidu, CMO, Money View, said, “For a fast-growing fintech brand, social media becomes an epicentre of brand engagement and conversations. We need a partner like PlanB, who understands the dynamics of the digital ecosystem quite well. Backed by their brand-growth frameworks and insight-based content roadmap, we’re confident to connect with our users (existing and potential) on a deeper level.”
PlanB was founded in 2006 by Anirudha Mukhedkar. Post pandemic, Sunil Penugonda joined as CEO and Co-founder. Its clients include Croma, Azim Premji University, Butterfly Kitchen Appliances and 10 Club.
Money View claims to provide customers instant personal loans and personalised financial management solutions. It claims over 45 million app downloads and has plans to enter the neo-banking space with services such as digital savings accounts, insurance, and wealth management solutions.
Feedback: [email protected]
