Gurugram: PlaySuper, a gaming commerce platform that embeds real-world rewards directly into games, has raised $1 million in seed funding to scale its rewards-as-a-service model across India and Southeast Asia. The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.
Led by CEO Shouradeep Chakraborty, PlaySuper is addressing one of gaming’s most pressing challenges: sustainable monetization and user retention. While traditional in-game ads are underperforming and cash incentives face regulatory and scalability limits, PlaySuper introduces a third pathway by allowing free-to-play and skill-based gaming platforms to integrate branded, non-monetary rewards—from gift cards to consumer products—directly into gameplay.
The platform has already surpassed $350,000 in monthly GMV, with early partners reporting marked improvements in both monetization and user retention.
“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale,” said Abhir Das, Co-founder & CBO, PlaySuper.
Speaking on the investment, Krish Anurag, General Partner at Chimera, added, “We see gaming commerce as the next big monetization unlock for emerging markets. PlaySuper has built a category-defining solution that sits at the intersection of gaming, brands, and consumer behavior. Their early traction proves the model, and we believe they are well-positioned to become the backbone of monetization for free-to-play and skill-based games across India and SEA.”
PlaySuper aims to build the commerce backbone for the next generation of gaming, positioning itself as the go-to monetization engine for both free-to-play and skill-based gaming ecosystems in high-growth emerging markets.
