Mumbai: Pocket FM has announced a strategic partnership with the Patna Pirates, one of the most successful teams in the history of the Pro Kabaddi League, as the Official Entertainment Partner for the 2025 edition.
Kabaddi, a sport born on Indian soil, embodies the nation’s raw energy, pride and resilience. Pocket FM, through its storytelling, channels the same spirit of drama, grit and emotions that mirror everyday life. This collaboration brings together two powerful forces — sports and storytelling — to inspire millions of fans who view their journeys through the lens of great sportsmanship and narratives.
As part of the partnership, Pocket FM will offer exclusive fan engagement initiatives, including meet-and-greets, on-ground activations, and digital campaigns featuring Patna Pirates’ star players, aiming to build deeper connections with audiences across India.
Vineet Singh, SVP and Head of Brand Marketing, Communications and Partnerships at Pocket FM, said, “We at Pocket FM believe stories can enrich everyday life by bringing moments of inspiration and connection. Kabaddi, much like our storytelling experiences, is full of drama and emotion. Partnering with Patna Pirates and deepening our association with Pro Kabaddi League brings these two worlds together in a way that feels natural. Through this collaboration, we aim to celebrate both the game and the stories while building stronger connections with fans across the country.”
Pawan Rana, Chief Operating Officer, Patna Pirates, added, “Our fans are at the heart of everything we do, and this partnership with Pocket FM opens up new ways to engage and excite them. Just as we fight with passion on the mat, Pocket FM will take that journey beyond the game, bringing our players, moments, and spirit closer to fans across the country. Together, we hope to inspire new generations and amplify the excitement and pride of Kabaddi throughout the season.”
Pocket FM has been steadily weaving sports into its storytelling fabric. Previously, it partnered with franchises such as the Jaipur Patriots in Ultimate Table Tennis (UTT) and The World of Battle BGMI (TWOB). The collaboration with Patna Pirates marks the continuation of this journey, reinforcing Pocket FM’s vision of blending sports and storytelling to spark inspiration and pride nationwide.
