Mumbai: Kids channel Pogo today announced a new summer offering – ‘Jay Jagannath’. The new animated series, celebrating Indian culture and the theme of friendship from folklore, promises adventures for kids and families. It premieres on 20 May, Monday, at 9:30 am in six languages – Hindi, Tamil, Telugu, Kannada, Marathi, and Malayalam.
Created and produced by ELE Animations in collaboration with Toonz Media Group, and Warner Bros. Discovery as broadcasting partner, ‘Jay Jagannath’ is inspired by the revered tales of Lord Jagannath of Puri. The series chronicles the endearing friendship between Lord Jagannath, depicted in his youthful form as
Jagan, and his devoted companion Balram. Through their learnings and adventures, viewers will be transported into the enchanting world of Jagannath culture, exploring its rituals and folklore while celebrating India’s cultural heritage.
The broadcaster explains that the show is a fusion of action, humour, and valuable life lessons, ‘Jay Jagannath’ looks to exemplify the power of trust and the beauty of camaraderie. Each episode aims to offer wisdom and showcase the richness of India’s cultural ethos.
“Pogo continues to champion local stories and talent, offering a national platform with pan-India viewership
The launch of Jay Jagannath underscores our commitment to spotlighting hidden tales and gems that are locally developed and produced, all while nurturing India’s burgeoning animation talent. We are excited for our audience to enjoy the tales of Jagan and Balram as they take everyone on a journey of adventure, friendship and discovery” said Uttam Pal Singh, Head of the Kids’ Cluster, South Asia, Warner Bros. Discovery.
P Jayakumar, CEO Toonz Media Group stated that ‘Jay Jagannath’ is having a PAN India appeal and exuded confidence that this collaboration will entertain and inspire viewers of all age groups especially kids. Through this collaboration with Warner Bros. Discovery and POGO, we aim to make this IP a successful one by showcasing the beauty of friendship, devotion, and the rich cultural heritage of India”.
Durga Prasad, founder-director ELE Animations said, “Hailing from Odisha, a bastion of rich heritage, we are excited to bring the quintessential tale of Jagannath by breathing life into this timeless narrative of camaraderie and exploration. ‘Jay Jagannath’ is the glorious celebration of Indian culture and folklore”.
‘Jay Jagannath’ aims to be an educational tool, enriching young minds with cultural insights and fostering essential non-cognitive skills.
