Mumbai: PokerBaazi, has unveiled the latest edition of its widely celebrated campaign, ‘Tu Poker Khelta Hai Kya?’, featuring Bollywood superstar and brand ambassador Shahid Kapoor. Building on the overwhelming success of previous editions, the new ad films reinforce Poker as a mind sport, seamlessly integrating strategy, intuition, and real-life decision-making skills.
Launched amid the biggest cricketing season, the campaign carries a strong and entertaining message, “Jo life mein khelta hai, wo Poker bhi khel sakta hai”.
The four-ad film series, infused with wit and satire, portrays Shahid Kapoor in everyday situations where he instinctively applies Poker strategies—whether it’s outsmarting opponents, reading people, or making quick calculations under pressure. The ads cleverly illustrate how Poker is not just a card game but a reflection of strategic thinking in daily life.
With the International Mind Sports Association officially recognizing Poker as a mind sport, PokerBaazi is taking this campaign to a national stage as a co-powered partner of JioHotstar for India’s biggest T20 League live stream. This ensures millions of cricket and sports enthusiasts witness how Poker skills translate into real-life decision-making and problem-solving.
Speaking about the campaign, Navkiran Singh, Founder & CEO, Baazi Games, said, “At PokerBaazi, we have always championed Poker as a game of skill—one that sharpens strategy, intuition, and decision-making. This campaign reinforces how Poker mirrors real-life situations, making it instantly relatable to millions of Indians. By leveraging cricket’s massive reach, we aim to drive greater awareness of this narrative with our campaign.”
The campaign films are directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad), both known for their engaging and witty storytelling. The ads will run extensively on JioHotstar throughout the T20 league, ensuring high visibility among sports and gaming audiences.
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