Mumbai: Poker platform PokerBaazi has released its latest brand campaign, ‘Tu Poker Khelta Hai Kya?’. The campaign features the company’s brand ambassador and Bollywood actor Shahid Kapoor. The campaign looks to highlight how every Indian possesses innate Poker skills that are part of their day-to-day interactions and can be leveraged to become a Poker player.
Conveying the message ‘Jo life mein khelta hai wo Poker bhi khel sakta hai’, the ads are filmed satirically to capture how the protagonist (Kapoor) uses skills that are often used in Poker, like quick thinking, outsmarting the opponent, reading people, calculating on the go, acting under pressure and calling a bluff, during various real life situations. All of this makes people around him believe that he is a poker player.
Navkiran Singh, founder, CEO Baazi Games said, “Poker is a mind sport and through our messaging we have been able to establish the fact that like any other sport even Poker requires certain skills. In our latest campaign we are talking about a simple fact that we, as Indians, possess some of these skills which we use in our daily lives. You can use them to play Poker and at the same time playing Poker can make you get better at these life skills.”
The campaign has been conceptualised in collaboration with the creative agency Talented. The brand films will be aired during the ongoing Twenty20 league Indian Premier League on Jio. The campaign will also feature an exhaustive OOH presence across cities.
PokerBaazi since its inception has been reiterating the precedence of skill and strategy when playing Poker. Recently, the company hosted the 2024 edition of India’s biggest Poker series- National Poker Series India in which people from 23 states won 450 prestigious Poker medals. Recording over 80% Y-o-Y growth in participation with over 2.3 Lac entries, the tournament series is a testament to the speedy growth of Poker in India. PokerBaazi’s latest brand campaign is bound to grow the category in India further.
Link of the first brand film:
Early access of other brand films releasing soon:
