Policybazaar has brought back actor-comedian Kapil Sharma as its brand ambassador, and unveiled its campaign with a series of films where Sharma, in his signature style, is educating customers about the benefits of comparing and buying insurance.
By infusing humour in a complex category like insurance, Sharma makes the best use of his mass appeal. The entertainer’s style is in line with the brand’s larger mission of simplifying insurance and making it more relatable for the masses.
A lot of two-wheelers ply uninsured on Indian roads and car insurance is often treated as a run-of-the-mill purchase with little thought being put into it. The films focus on these two target segments. While car insurance buyers are advised to compare on Policybazaar and save up to Rs 8000, the two-wheeler owners are educated to buy insurance to save from theft or legal consequences.
Samir Sethi, Head of Brand Marketing, Policybazaar, said “Insurance, though crucial, can often feel like a maze. Considering the success of our past collaborations with Kapil Sharma, we are delighted to welcome him back. We believe that his unique ability to connect with the audience through humour will demystify the insurance-buying process and encourage our customers to make more informed choices. Policybazaar is committed to making insurance accessible and affordable for all, and this association is a significant step in that direction.”
Hemant Misra, Managing Director, MagicCircle Communications agency, said, “Policybazaar and Kapil Sharma coming together is a strong strategic decision for the car and bike insurance category. Given his mass appeal, Kapil is the right choice for the brand to engage better with the target audience. Not to mention, Kapil’s sense of humour makes any communication memorable and relatable.”
Credits
Policybazaar Marketing Team
CMO: Sai Narayan
Head of Brand Marketing: Samir Sethi
Associate Vice President: Nivedita Gupta
Senior Media Manager: Vineet Krishnan
Production House: K Silent Productions
Director: Rahul Bharti
Executive Producer: KC Pandey
Creative Agency: MagicCircle Communications
Managing Director: Hemant Misra
Executive Creative Director: Natwar Singh
Chief Creative Officer: Dheeraj Renganath
VP, Client Servicing: Kunal Sharma
Feedback: [email protected]
