Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a study on Top Ads of involving 34000 panel homes across the country for week 18.
The survey unveils results of brands under three broad categories namely most watched ads, most aired ads and the most liked ads. The research also gives us a clear picture with the comparative study of the performance of the brands in week 18 against week 17.
Chrome Optimal+ Study Shows that Congress Party reaches top spot in Most Aired ads category from its 2nd position in previous week. Bharatya Janata Party fails to retain its leadership Position and seen dropped to 2nd place this week . Santoor Sandal & Turmeric is seen occupying 3rd place followed by fresh entries Harpic and Lizol in 4th and 5th Places respectively. Brands like Dettol and Lalitha Jewellery loses is seen exited from the most Aired ads category in week 18.
Looking in to the most Watched Ads category, Apple iphone retains its Numero Uno Position followed by Aumobile Brand Bajaj in second spot. Soft Drinks Brand Frooti ramps up to 3rd position from 5th spot in week 17. Online Shopping brand Amazon hangs on to 4th place followed by New entrant Tide Plus – Extra power in 5th spot. FMCG brands Cadbury and Frooti is seen dropped out from the Most watched Ads category list In Week 18.
The most liked Ads category is led by tech giant Google as a result of their Google Duo Campaign. Apple iphone loses its leadership position and drops to second spot followed by new entries Cadburys Fuse and Cadburys Dairy Milk Silk Hazelnut in 3rd and 4th spot respectively. Online Food delivery brand Swiggy manages to secure 5th spot While Perfume Brand Axe and Dr Fixit is seen eliminated fom the list in Most Liked ads category for Week 18.