Mumbai: Polycab, India’s leading electrical wires and cables manufacturer, has unveiled a new TVC campaign for its flagship product, Green Wires, aiming to reshape consumer awareness around electrical safety and the critical yet often overlooked choices that protect homes and loved ones.
Titled “Apno Ki Safety Se Samjhouta? No Chance,” the campaign underscores the importance of what lies behind the walls — the wiring that keeps homes safe. It highlights the notion that while people invest heavily in visible home elements, the unseen infrastructure plays a pivotal role in safeguarding families and belongings.
“This campaign is a gentle nudge to consumers to look beyond the surface. While interiors and aesthetics are important, true safety begins with what’s behind the walls. This film is our way of bringing that invisible layer of care into the spotlight,” said Shwetal Basu, Senior Vice President – Brand & Marcom, Polycab.
Polycab Green Wires+ are designed to provide enhanced protection, manufactured using 99.97% pure copper with higher current-carrying capacity, built-in safeguards against rodents, moisture, and abrasion, and certified as REACH and RoHS compliant. The wires are heat-resistant, lead-free, and emit low smoke and low toxic fumes during emergencies, making them a reliable choice for consumer and environmental safety.
The campaign combines emotionally resonant storytelling with technical assurances, positioning Green Wires+ as the silent guardian behind every safe and happy home. The TVC will run across television, digital platforms, and social media, supported by a strong channel and influencer strategy.
Polycab’s initiative reflects a continued commitment to innovation, safety, and consumer trust, emphasizing that true care begins with choices that may never be seen but are always felt.
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