Bengaluru: Porter Packers & Movers, the house-shifting vertical of Porter, has launched its latest campaign, ‘Safety ki Shart Lagi’, an integrated initiative emphasizing digital engagement and key outdoor touchpoints. The campaign directly addresses real-world challenges in the house-moving industry, assuring customers of a 100% damage-free shifting experience or a damage claim of up to ₹5 lakhs—a first-of-its-kind commitment in the sector.
Taking a bold stance, Porter Packers & Movers challenges industry norms with its core campaign question: “Badi badi baatein to sab karte hai, par shart lagane ki himmat kis mein hai?” (Everyone makes claims, but who has the courage to place a bet on them?). Unlike traditional players who focus on experience or discounts, Porter is differentiating itself by backing its service quality with a tangible guarantee, reinforcing trust and reliability.
With a track record of over 9.5 lakh successful damage-free house shifts, Porter Packers & Movers leverages its extensive network of 1,300+ verified and certified partners across 14+ cities to provide a seamless and secure moving experience. Customers benefit from instant quotations, dedicated assistance, and a hassle-free shifting process, ensuring peace of mind at every step.
Rahul Agarwal, Vice President, New Initiatives at Porter, highlighted the company’s vision, stating, “We have received incredible love for our services, which has fueled our exponential growth over the last couple of years. House shifting has long been plagued by inefficiencies, and we saw an opportunity to change that. Through deep investments in technology and product innovation, we have built a category-defining experience with industry-first initiatives and a trusted network of verified and trained partners for seamless house shifting. Our goal is to set new benchmarks for reliability, transparency, and convenience in the house shifting industry.”
Emphasizing the customer-first approach, Mohit Rathi, Vice President, Customer Growth & Engagement at Porter, added, “House shifting is a big step toward a fresh start, often accompanied by stress and uncertainty. We have listened to customer feedback, and it is clear that safety is a top priority. Our approach is rooted in user obsession, focusing on understanding and enhancing the customer experience. ‘Safety ki Shart Lagi’ reflects our strong commitment to providing a smooth, secure, and stress-free moving experience, ensuring our customers peace of mind at every step.”
The ‘Safety ki Shart Lagi’ campaign was co-created with Pomalos, directed by Pranav Bhasin, and produced by Live a Little Production House. It marks another milestone in Porter Packers & Movers’ mission to revolutionize the house-shifting experience with reliability, innovation, and customer-centric service.
