Porter, a tech-based, on-demand logistics company has launched its latest social media brand campaign ‘House shifting hai? Ho Jayega’, highlighting its packers and movers service offerings.
Conceptualised by 22Feet Tribal Worldwide and produced by Fat Monk Productions, the campaign reiterates the brand’s commitment to going to the last mile to ensure affordable, timely, and seamless shifting with utmost safety and security.
The campaign has been launched in a series of three digital films, each of which depicts the everyday scenario of packing and moving procedures featuring quintessential consumer needs. From damage-free shifting of heavy or fragile items whether single or multiple ones to hassle-free moving without burning a hole in consumers’ pockets – the campaign highlights the best packing and moving services offered by Porter. The campaign recapitulates the satisfaction and relief that the consumers experience using Porter’s service for the delivery of anything, anytime, and anywhere with the two words of assurance #HoJayega. Last year, Porter unveiled their first-ever brand film ‘Delivery hai? Ho Jayega!’ and this campaign reaffirms that Porter’s delivery promise extends to house shifting services.
Speaking on the launch of the new campaign, Mohit Rathi, AVP, Customer Growth and Engagement, Porter, said, “Currently in India, the packers and movers segment is fragmented and confounding for consumers. Even though there are some reliable and reputed players offering in this category, most of the time it becomes distressing for people due to the unreasonable cost and inconsistent quality of service. We, at Porter Packers & Movers, have always ensured the best service, without compromising on our core values of providing safety with damage-proof packaging, economical pricing and on-time reliable shifting experience. We are committed to delivering a consistent and the most comfortable experience in people’s journey of house shifting.”
Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide, said, “Porter Packers & Movers is tangibly better than any other service out there and that’s what we wanted to communicate. We needed short, clear and simple but taking the grammar of Bollywood also gave us a different, interesting, cultural way to communicate these.”
The campaign is targeted to the age group of 18-45, anyone who is looking to shift from and within metro & tier-1 cities at economical rates. The company also aims to acquire a large new set of customers for their packers and movers service category through this campaign.
Watch the film here:
Campaign credits:
Agency: 22feet Tribal Worldwide
Creative: Vishnu Srivatsav, Deepak Thammaiah, Nishad Joshi, Sneha Iyer, Rati Menon, Tanmay Kuwalekar, Priyakshi Saikia, Tanvi Uprit, Jyotsna Miskeen
Business: Ken Shekar, Jayson Cherian, Mary Isaac
Production House: Fat Monk Productions Pvt Ltd
Director: Venky Putran
Producer: Sandeep Menon & Parikhitr Bhuyan
