Mumbai: In a strategic move to enhance its film and entertainment practice, PR Professionals, the flagship agency of the PRP Group, has announced the appointment of Rajveer Ahuja as the Director of its Film and Entertainment Division. With over two decades of experience in filmmaking, writing, and direction, Ahuja’s expertise is set to play a pivotal role in advancing PRP Group’s vision for this dynamic sector.
Rajveer Ahuja is known for his dual role as actor and writer in the film Gollu Aur Pappu, as well as his contribution as the dialogue writer for Fugly, which marked the debut of actress Kiara Advani. His impressive portfolio includes key contributions to award-winning films such as Modi ji ki Beti, Cheel Gadi (Flying Wagon), Girl in Red, Mukti, Peanut Butter, Lonely Girl: A Psychological Thriller, The Gift, Tera Mera Pyar Amar, and The Last Show. Additionally, Ahuja has produced all seasons of the acclaimed musical extravaganza Bhoomi by Salim-Sulaiman, showcasing musicians from across India and featuring iconic collaborations, including a new song titled Chhaila with Shreya Ghoshal and Sunidhi Chauhan as part of the Bhoomi 2024 project.
Beyond film, Ahuja has made significant strides in advertising, producing the celebrated JBL advertisement featuring music maestro A.R. Rahman and directing a commercial for MATRIX Forex starring Bollywood superstar Shah Rukh Khan.
With the establishment of the Film and Entertainment Division under Ahuja’s leadership, PR Professionals is poised to expand its influence and expertise in the industry. This development underscores the group’s commitment to creative innovation and strategic partnerships aimed at strengthening its entertainment portfolio.
Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals, expressed enthusiasm for Ahuja’s appointment, stating, “We are excited to welcome Rajveer to lead our Film & Entertainment division. His extensive experience, visionary approach, and passion for storytelling align perfectly with our goal of creating impactful content and fostering growth in the entertainment industry. We are confident that this strategic expansion will enhance our capabilities and elevate our work to new heights.”
Rajveer Ahuja commented, “I am delighted to join PR Professionals, a company that has grown phenomenally over the years. I am thrilled to lead the Film and Entertainment division and take it to new heights.”
PR Professionals’ Film and Entertainment Division has already made notable contributions, including the publicity and promotions of recent Bollywood hits like Tu Jhoothi Main Makkaar starring Ranbir Kapoor and Shraddha Kapoor, and Dream Girl 2 featuring Ayushmann Khurrana and Ananya Pandey.
Established in 2011, PR Professionals is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Its affiliate, Confianza Consulting, offers a comprehensive range of human resource solutions, further showcasing PRP Group’s commitment to excellence and growth, with 12 offices across India and six international locations.
