Mumbai: ASK Asset & Wealth Management Group, backed by global investment firm Blackstone, has appointed Prasann Shrivastava as its Group Chief Marketing & Digital Officer (CMDO). The strategic appointment reflects ASK’s ongoing commitment to strengthening its brand presence, enhancing client engagement, and accelerating digital transformation across its wealth and asset management verticals.
With over 20 years of experience in marketing, communications, and leadership roles across top financial institutions, Prasann brings deep expertise in integrated brand strategies, digital transformation, client engagement, and reputation management. His appointment is expected to play a pivotal role in amplifying ASK’s differentiated capabilities and client-first approach in a rapidly evolving financial services landscape.
Sunil Rohokale, Co-founder, CEO & MD, ASK Asset & Wealth Management Group, expressed confidence in Prasann’s leadership, stating, “We are delighted to welcome Prasann back to the ASK family. His proven track record as a marketing leader and deep understanding of the financial services ecosystem will be vital in our growth journey. We look forward to his leadership in reinforcing ASK’s client-first philosophy and building a brand that resonates with our global stakeholders.”
Prasann Shrivastava returns to ASK with a wealth of experience and a vision to lead impactful brand initiatives. Sharing his excitement, he said, “It is a privilege to return to ASK at such an exciting stage of its growth journey. I look forward to driving impactful brand initiatives that showcase ASK’s differentiated capabilities, strengthen client relationships, and support the Group’s ambitious expansion plans. By leveraging data, creativity and technology for a customer-centric approach, thereby creating an unparalleled customer experience.”
Prasann began his career in advertising before transitioning to client-side marketing and has since held leadership roles across several leading financial services firms. He is widely recognized for his ability to develop and execute high-impact marketing strategies that drive brand visibility and client engagement.
