New Delhi: In a major initiative set to redefine the sports entertainment landscape in India and the Asia-Pacific region, Prasar Bharati, the national public broadcaster, has entered into a strategic Memorandum of Understanding (MoU) with AEx SPORT, the sports innovation vertical of UK-headquartered AdiGroupe, for the exclusive broadcast of Global League Wrestling (GLW).
Positioned as the first professional wrestling league of its kind in India, GLW will combine India’s rich cultural storytelling traditions with global production standards to deliver a high-impact, family-oriented sports entertainment experience. The league will officially be launched on 17 September 2025, with its inaugural broadcast scheduled for 4 October 2025 on DD Sports, Prasar Bharati’s digital platform Waves, and All India Radio (AIR). The first season will span 40 weeks of immersive programming.
The partnership aims to leverage Prasar Bharati’s national reach across TV, digital, and radio platforms, alongside AEx SPORT’s expertise in global branding, IP creation, content production, and marketing, to create a property tailored for Indian and international audiences.
Speaking on the collaboration, Navneet Kumar Sehgal, Chairman, Prasar Bharati, stated, “This marks a new era for Indian pro-wrestling. The idea is to catapult the Indian sports to the global standards. Building on our existing partnerships with Hockey India, the Handball Association of India, PGTI, and others, this partnership reinforces our commitment to promote a variety of sports and will give India’s next generation of youth and athletes a national platform.”
Gaurav Dwivedi, CEO, Prasar Bharati, added, “This partnership underscores Prasar Bharati’s continued commitment to delivering engaging, culturally resonant, and high-quality content to Indian audiences. GLW introduces a new genre of youth-led programming that combines traditional Indian storytelling with international sports entertainment standards.”
Sanjay Viswanathan, Chairman, AdiGroupe and AEx SPORT, highlighted the vision behind GLW, “GLW is part of AEx SPORT’s broader mission to build immersive and inclusive sports-based cultural experiences for sports fans worldwide. We are dedicating GLW to India on the auspicious day of 17 September, to build Indian youth’s pride and self-confidence through competitiveness and excellence in sports entertainment, and provide an opportunity for Indian pro-wrestling talent to shine on a global stage.”
GLW will feature a dynamic format incorporating cinematic storytelling, original characters, and high-end production — reflecting Indian values while aligning with international standards. The initiative aims to promote homegrown talent and offer Indian wrestlers a credible and aspirational platform.
In a major boost to the league’s visibility and credibility, The Great Khali, former WWE World Heavyweight Champion, has been announced as Brand Ambassador and Talent Commissioner for GLW. He will lead efforts around talent discovery, mentorship, and content development.
Commenting on his association, The Great Khali said, “Wrestling transformed my life and gave me a global platform. GLW presents a serious, structured, and entertaining opportunity for the next generation of Indian athletes to follow that same path. GLW will help them shine on Indian and global stages — on our own terms.”
