Mumbai: In a major move to enhance digital content accessibility, Prasar Bharati’s WAVES OTT platform has partnered with Eros Now, the leading South Asian streaming platform owned by Eros Universe, a next-generation AI and blockchain-powered entertainment ecosystem. This collaboration aims to bring diverse, high-quality content to audiences in India and across the globe.
WAVES, Prasar Bharati’s one-stop entertainment hub, aligns with the Indian government’s vision of providing free and accessible content, even in remote regions. The platform features an extensive library of video and audio content, free-to-play gaming, and e-commerce options powered by ONDC.
As part of the partnership, Eros Now will integrate its premium digital library of 12,000+ titles into WAVES OTT, spanning Bollywood blockbusters like Tanu Weds Manu, Bajirao Mastani, English Vinglish, Desi Boyz, Love Aaj Kal, and more. With content available in 10 Indian languages, the collaboration aims to cater to the growing global demand for Indian contemporary and localized entertainment.
The partnership is powered by AI and blockchain technology, enabling seamless integration between the two platforms. Immerso AI, which drives Eros Now, will enhance content personalization, discovery, and user engagement through AI-driven recommendations tailored to viewers’ preferences. Additionally, Prasar Bharati will provide its exclusive sports and entertainment content to Eros Now, enriching the platform’s global offerings.
Commenting on the partnership, Gaurav Dwivedi, CEO, Prasar Bharati, said: “Partnering with Eros Now marks an exciting milestone in our efforts to keep the nation entertained. This collaboration supports our commitment to offering diverse, high-quality programming, powered by cutting-edge technology and exceptional content. Together, we aim to set new benchmarks in digital entertainment and connect with viewers in more meaningful ways.”
Vikram Tanna, CEO, Eros Now, added, “This partnership with Prasar Bharati represents a significant step in expanding our reach and delivering premium content to a broader audience. By combining our strengths, we aim to redefine the digital entertainment landscape and provide unparalleled experiences to viewers worldwide.”
Through this collaboration, Eros Now will leverage Immerso AI’s next-gen capabilities, ensuring a hyper-personalized, immersive, and intelligent entertainment experience for users.
