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Prasar Bharati signs content hosting agreement with Yupp TV to expand DD India reach

by MN4U Bureau
March 8, 2022
in Featured, Cable & DTH
Reading Time: 1 min read
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Prasar Bharati signs content hosting agreement with Yupp TV to expand DD India reach
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New Delhi: India’s public broadcaster Prasar Bharati has signed a Memorandum of Understanding with ‘Yupp TV’, an over-the-top (OTT) platform, the Ministry of Information & Broadcasting said in an official statement.

With this, DD India is now available on the OTT platform of Yupp TV in the USA, UK, Europe, Middle East, Singapore, Australia and New Zealand.

“DD India, Prasar Bharati’s international channel, is India’s window to the world. The channel through its various programmes offers international viewers India’s perspective on all domestic and global developments. Available in more than 190 countries, DD India also acts as a bridge between India and the Indian diaspora spread across the world,” the statement read.

Commenting on the partnership, the statement said that through Yupp TV, one can watch live TV anytime anywhere in the world. Yupp TV has made Indian TV channels easily and cost-effectively available across the globe.

The content hosting agreement was signed by Prasar Bharati CEO Shashi Shekhar Vempati and Yupp TV Founder and CEO Uday Reddy.

Tags: DD IndiaPrasar BharatiUday ReddyYupp TV

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