New Delhi: Prasar Bharti has now launched a new channel DD Retro, a brand new TV channel for all-time hits or memorable serials of Doordarshan. Announcing the launch of its new channel, Prasar Bharati tweeted, “To relive the nostalgia of your favorite memorable serials of Doordarshan, watch DD Retro.”
The content line-up of DD Retro includes re-run of ‘Ramayana’, ‘Mahabharat’, ‘Chanakya’, ‘Upanishad Ganga’, ‘Shaktimaan’, ‘Shriman Shrimati’ and Shah Rukh Khan’s ‘Circus’. Upanishad Ganga will air from Monday to Friday at 9 am. Chanakya will air from Monday to Friday at 9 pm. Mahabharat will air from Monday to Friday at 8 pm.
Doordarshan emerged as the most-watched channel in India with its viewership topping the charts and beating all other Hindi-centric channels. The viewership of the channel was reported to spike the highest and beat any other genre in the Hindi-speaking markets at times when the epic Ramayana is aired.
Viewership of DD National at the 9 AM and 9 PM slots when Ramayana is aired was found to have grown 60 times over the last two weeks. Similarly, the re-telecast of Mahabharat at 12 PM and 7 PM slots have led to a surge of over 208 times in the viewership.
The Government had previously decreed on all the DTH providers and cable operators to carry all the Doordarshan channels. The telecast of the newly launched DD Retro would also be ensured under the same decree.
