MUMBAI: Madison Turnt, an experiential marketing unit of Madison World, has announced the appointment of Prateek Roy as associate VP, leading Cinema, Sponsorship, and Non-Traditional Media business for the agency. He will be reporting to Sunny Vohra, CEO, Madison Turnt & Anugrah Madison.
He brings a expertise in crafting brand strategies across radio, television, digital, esports, gaming, AI, and tech-driven ecosystems. With an exceptional track record driving robust revenue streams and scaling brand-building initiatives, he has spearheaded transformative media innovations that bridge traditional and emerging platforms. His career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well as new-age digital startup unicorns such as ShareChat/Moj and Scoopwhoop where he has consistently forged C-suite partnerships that elevated market presence and commercial impact.
Academically grounded with an MBA in Advertising & Communication from SIMC Pune and a Bachelor’s degree in English Literature from Jadavpur University, his distinct blend of strategic insight, storytelling mastery, and proven record of driving revenue growth marks him as a formidable force in media leadership.
Sunny Vohra, CEO, Madison Turnt & Anugrah Madison, shared, “We are excited to welcome Prateek to Madison Turnt. His diverse media experience, strategic mindset and strong command of new-age platforms make him an invaluable addition to our leadership team. As we continue to expand our footprint in the experiential marketing industry, Prateek’s expertise will play a pivotal role in elevating the value we deliver to our clients.”
Roy said, “I am truly excited to be a part of Madison World. The advertising and media landscape is evolving faster than ever, and there is massive potential waiting to be unlocked especially in cinema advertising, experiential marketing and live entertainment. These are high-impact touchpoints where brands can build real engagement, not just visibility. I look forward to working closely with our clients, partners and internal teams to build future-ready solutions that combine innovation, creativity and measurable business outcomes. I would like to express my sincere thanks to Mr. Ajit Varghese and to Mr. Sunny Vohra for their trust and for giving me this opportunity. Madison has always set the benchmark for excellence in the industry, and I am committed to contributing to the next phase of growth with collaboration, ambition and a sharp strategic lens.”
Madison Turnt is a part of Madison World, a homegrown communication agency established in 1988, that operates several brands in OOH including Platinum Outdoor, MOMS, Rural specialist – Anugrah Madison and Retail Specialist – MRP. Madison Turnt, an experiential unit of Madison World, handles marquee clients like Parle Agro, Caltex, Pepsico, Pidilite, Vivo amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.
