Mumbai: Bath fittings and sanitary ware brand, Prayag, has announced Malaika Arora as its new brand ambassador. Renowned for her impeccable style and glamour, Arora will be the face of Prayag, promoting its extensive range of top-of-the-line bath fittings and sanitary ware products.
As part of this collaboration, Malaika will appear in Prayag Polymers’ upcoming digital, print, and social media campaigns, supporting the brand’s expansion and reach across multiple platforms. On the other hand Prayag aims to further elevate its brand recognition and strengthen its position in the market through this partnership with the sought-after style icon.
Commenting on the announcement, Nitin Aggarwal, Managing Director of Prayag Polymers said, “We are pleased to welcome Malaika Arora as our brand ambassador. This partnership represents the alignment of two prestigious names. Malaika’s elegance, sophistication, and commitment to fitness perfectly reflect our brand’s values. Her versatility makes her the perfect fit to strengthen our connection with our target audience. We are confident that with Malaika representing Prayag, this collaboration will help us expand our reach globally.”
Speaking on the occasion, the renowned actress and dancer Malaika Arora said, “I am honoured to partner with Prayag, a brand that shares my values of quality, style, and innovation. Prayag’s reputation for reliability and exceptional product quality across all its categories is remarkable. While I enjoy entertaining, it has always been important for me to ensure that my associations convey meaningful, credible messages. I’m confident that Prayag will continue to grow and serve its customers both in India and globally, as it has done for nearly four decades. I look forward to collaborating with the team to promote their outstanding range of bath fittings and sanitary ware products.”
Prayag is set to launch a new campaign featuring Malaika Arora. Known for her decades-long career in Bollywood, Malaika is loved for her iconic dance numbers, with a fan following in the millions.
