IndiaLand Properties is a commercial real estate developer backed by Rs.400 crore in funding, with a strong and expanding footprint across South India. The Group’s marquee projects include the LEED Platinum–certified IndiaLand Tech Park in Coimbatore and the large-format IndiaLand City township in Chennai, underscoring its commitment to sustainability and future-ready infrastructure.
Under the leadership of Group Chairman Harish Fabiani and CEO Salai Kumaran, the company specialises in developing IT Parks, SEZs, Industrial Parks, and Commercial Real Estate, along with providing leasing services for office spaces. With substantial funding of approximately ₹400 crore from the Americorp Group of Dubai, IndiaLand has successfully developed over 7 million square feet of space across major Indian cities, including Chennai, Coimbatore, Pune, and Mumbai.
The company also holds a prime land parcel in South Mumbai awaiting high-end commercial/office space development approval and has acquired over 400 acres of land in suburban Chennai (Padalam) planned for an integrated township development.
IndiaLand partnered with the Tamil Nadu government to expand the IndiaLand Tech Park in Coimbatore. According to the plan, the launch of D Tower will add 500,000 sq. ft of leasable area, bringing the total capacity to 1.8 million sq. ft. The Tech Park has achieved LEED Platinum certification under the Operations and Maintenance: Existing Buildings rating system, underscoring IndiaLand’s commitment to safeguarding the environment and innovating workspace solutions.
Additionally, plans are underway to develop IndiaLand Tech Park (Towers E and F) in Coimbatore, Tamil Nadu, to meet the growing demand for office spaces. The anticipated Tower E, which is currently in the planning stage, could add 700,000 sq. ft., reinforcing IndiaLand’s role in shaping Coimbatore’s IT infrastructure while adhering to sustainable building practices. In addition, a 500-acre integrated township project, IndiaLand City, is also in the pipeline for Padalam, Chennai, encompassing retail, commercial, residential, industrial, and warehouse spaces.
In April 2024, IndiaLand announced plans to invest Rs. 1,500 crore in Indian real estate over the next three years, aiming to increase its asset value in India to ₹7,000 crore from the current ₹3,000 crore within five years. This investment strategy includes the development of a 7 lakh square feet IT Park (Tower C) and a 1.9 million square feet mixed-use project, Cade Realty, in Hinjewadi, Pune, both expected to be completed by the end of 2025. As Pune continues to evolve as a major IT hub, Cade Realty is expected to contribute significantly to the local economy by providing modern living and working spaces.
Embracing technological advancements, IndiaLand utilizes ZOHO One’s AI-powered CRM and is exploring innovative applications of AI in construction to enhance efficiency and quality. As a member of CREDAI, the company is committed to maintaining high industry standards and ethical practices. IndiaLand’s vision is to redefine the global real estate landscape by creating world-class
buildings that merge aesthetic brilliance with unparalleled safety and quality standards, shaping communities and setting new benchmarks in the real estate industry.
The company added that its mission centers on pursuing real estate investment, development, and management opportunities responsibly and with integrity for the benefit of investors, partners, tenants, employees, and the community.
Over the years, IndiaLand has positioned itself as a leading force in the real estate sector, especially when it comes to developing IT Parks and commercial spaces.
The company’s client portfolio includes MNCs and other notable clients like Acer, Atlas Copco, Borosil, Hamleys, Red Hat, Reliance Digital, and Lakme Salon. With a strategic direction focused on innovation, quality, and sustainability, IndiaLand focusses on continuing to be a key player in the Indian real estate sector, driving positive change and contributing to the nation’s urban development.
Medianews4u.com caught up with Ashiya Guha Senior Manager, Branding & Marketing IndiaLand Properties
Q. What is the Group’s 2026 outlook and preparations for the next phase of growth?
From a branding and marketing standpoint, 2026 is about deepening relevance, not just expanding footprint. IndiaLand’s outlook is anchored in the belief that real estate brands will increasingly be judged by trust, experience, and long-term engagement, not just delivery milestones.
IndiaLand is preparing for its next phase of growth by strengthening brand architecture across asset classes – commercial, retail, and mixed-use, while ensuring each development carries a clear identity and narrative. Internally, marketing is being aligned earlier in the development lifecycle, allowing brand thinking to shape design, tenant mix, and customer experience from day one rather than post-launch.
Q. What role will predictive analytics play in 2026 in driving growth strategy, portfolio diversification, and the integration of sustainability, technology, and creative design into commercial developments?
Predictive analytics is becoming a strategic marketing tool, not just a sales or leasing input. By 2026, IndiaLand expects data-led insights to influence what we build, where we build, and how we position assets.
Industry studies show that data-driven organisations are 23x more likely to acquire customers and 6x more likely to retain them. For commercial developments, predictive analytics helps decode tenant behaviour, footfall patterns, dwell time, energy consumption, and amenity usage, allowing sustainability, design, and technology to be integrated meaningfully rather than cosmetically.
From a brand lens, this enables IndiaLand to position assets as responsive ecosystems rather than static structures.
Q. The deadline for compliance with the Digital Personal Data Protection Act (DPDP) is November. Is this the biggest challenge facing marketers?
DPDP is a significant shift, but it is less a challenge and more a reset moment for marketers. The era of indiscriminate data collection is over. Trust, transparency, and consent-led engagement will define brand credibility going forward.
For IndiaLand, where purchase cycles are long and trust is paramount, compliance is actually an opportunity to build stronger, more ethical relationships.
Q. What are IndiaLand Properties’ plans in this regard?
IndiaLand is approaching DPDP as a brand trust initiative. Marketing systems are being redesigned to prioritise first-party data, explicit consent, and secure data management across touchpoints like wesites, CRM platforms, on-ground activations, and digital campaigns
Q. Has IndiaLand Properties succeeded because the product is 10X better than competition?
Success today is rarely about being “10X better” in isolation. It is about being more intentional and consistent across product, experience, and communication.
IndiaLand’s differentiation comes from aligning design quality, location strategy, operational excellence, and brand storytelling into a cohesive proposition. In a category where products can look similar, IndiaLand makes sure to articulate – why it exists and who it is built for.
Q. How will AI reshape real estate marketing in 2026?
By 2026, AI will move real estate marketing from broad messaging to hyper-personalised journeys. For IndiaLand, AI will help tailor messaging for investors, tenants, retailers, and consumers – each with different motivations, without diluting brand consistency.
Q. Because they are different from millennials, are Gen Z and Gen Alpha forcing real estate marketers to rewrite the playbook?
Absolutely. Gen Z and Gen Alpha are experience-native and trust-driven. They value transparency, community, sustainability, and digital-first storytelling.
Research shows Gen Z spends nearly 2.5x more time on short-form video platforms than millennials. This is forcing real estate brands to move away from static brochures toward immersive, narrative-driven content that explains how a space feels, not just how it looks.
Q. What campaigns and marketing innovations can we expect in the coming months? Will an omnichannel strategy be followed?
IndiaLand’s approach is increasingly omnichannel but narrative-led. Digital, on-ground, PR, and experiential marketing are no longer separate tracks, they are extensions of the same story.
Campaigns will focus on community engagement and content that lives beyond the campaign window. The emphasis is on continuity rather than bursts of visibility.
Q. Will the themes of sustainability and future-ready infrastructure be seen in marketing activities done?
Yes, but with a clear distinction. Sustainability will be communicated as measurable action. Over 60% of consumers say greenwashing has reduced their trust in brands, hence IndiaLand’s marketing will therefore focus on tangible initiatives like energy efficiency, long-term operational performance, and climate-resilient design – translated into everyday benefits for occupants and tenants.
Q. Real estate brands are betting big on celebs. Does IndiaLand Properties have plans in this regard?
Celebrity associations can enhance visibility, but only when there is authentic alignment. IndiaLand views celebrity endorsements as a strategic tool, not a default choice.
The right association can extend appeal beyond local markets and lend cultural relevance, but credibility ultimately comes from delivery. Any such engagement would be evaluated on long-term brand fit rather than short-term recall.
Q. How will IndiaLand Properties leverage advances in AR, VR to deepen storytelling online?
AR and VR are becoming essential for experience-led storytelling, especially in real estate where imagination drives decision-making.
Virtual walkthroughs, immersive previews, and digital twins allow stakeholders to understand scale, flow, and ambience before physical completion.
Q. How will IndiaLand Properties approach B2B marketing in 2026?
B2B marketing will be increasingly relationship-driven and knowledge-led. Participation in real estate summits and curated workshops allows IndiaLand to engage tenants, investors, and partners as collaborators rather than customers.
Thought leadership, closed-door interactions, and data-backed presentations will play a bigger role than conventional advertising.
Q. How is new-generation entrepreneurship reshaping India’s real estate sector?
New-generation entrepreneurs are bringing speed, design sensitivity, and tech fluency into real estate. They are less hierarchical, more collaborative, and deeply customer-centric.
This shift is pushing legacy players to modernize—from adopting PropTech to rethinking branding, customer experience, and sustainability benchmarks.
Q. What does it take to succeed in real estate today?
Success in today’s real estate landscape requires three things:
1. Strong fundamentals – location, design, compliance, and execution
2. Emotional intelligence – understanding how people want to live, work, and engage
3. Brand trust – earned through consistency, transparency, and long-term thinking
IndiaLand ensures that it thinks like city-makers, storytellers, and service providers, not just builders.
