MUMBAI: OTT platform Prime Video today announced a multi-year licensing collaboration with Maddock Films, securing worldwide-exclusive streaming rights to eight of its highly anticipated upcoming films. These films will be available to Prime members on Prime Video across 240+ countries and territories, shortly after their theatrical release.
The new post-theatrical licensing slate makes Prime Video the exclusive home to films from Maddock’s horror-comedy universe premiering theatrically between 2025 and 2027. This includes ‘Thama’, in addition to two other titles in this franchise that will be announced soon. With ‘Stree 2’, the last film from Maddock’s horror-comedy universe, Prime Video not only delivered one of the biggest hits on streaming globally but was also able to cultivate fandom for the movie far beyond its theatrical release.
The slate also includes the Sidharth Malhotra, Janhvi Kapoor-starrer Param Sundari that premieres in theatres on 29 August 2025 as well as ‘Shiddat 2’ and ‘Badlapur 2’, expansions of two franchises. The broader licensing collaboration also includes the Sriram Raghavan-directed ‘Ikkis’ starring Agastya Nanda, in addition to several other films to be announced soon.
The collaboration reinforces the longstanding relationship between Prime Video and Maddock Films, following a history of bringing films such as ‘Stree 2’, ‘Teri Baaton Mein Aisa Uljha Jiya’, ‘Stree’ and more to the service, in addition to the co-production ‘Bhool Chuk Maaf’ that premiered first in theatres before coming on Prime Video, and the Original series ‘Jee Karda’.
Dinesh Vijan, CEO, founder, Maddock Films, said, “We’ve always believed in telling stories that surprise, entertain, and resonate—and in working with partners who share that belief. Prime Video has consistently championed cinema that transcends languages, geographies, and formats. From our horror-comedy universe to our most beloved franchises, our endeavour has always been to create worlds that audiences love to revisit. This strategic long-term post-theatrical licensing deal is a natural extension of our shared vision: to take Indian storytelling to a truly global stage. We’re excited that these films will now continue their journey beyond theatres on Prime Video, reaching an even wider audience across the world.”
“We are thrilled to expand our strategic collaboration with Dinesh Vijan’s Maddock Films to continue delivering on our promise of bringing compelling stories to audiences across the world. This multi-film slate not only builds on the unique and wildly popular horror-comedy universe and franchise sequels but also brings in a distinctive blend of creative originality and fresh storytelling that is synonymous with Maddock. We look forward to entertaining our customers with the post-theatrical premieres of some of India’s most eagerly awaited films. At Prime Video, we have consistently worked towards expanding the reach of Indian movies, not just deep within India but also globally by taking them to geographies much beyond the scope of other mediums,” said Manish Menghani, director & head of content licensing, Prime Video, India.
