Prime Video India has released the latest session of Maitri: Female First Collective, focusing on the significance of the female gaze in Indian storytelling. This concept emphasizes narratives driven by women’s perspectives and experiences, showcasing their agency and motivations rather than those of men.
The session featured seven prominent women from India’s media and entertainment industry, including talented actors Ananya Panday and Kritika Kamra, as well as influential creators like screenwriter Ishita Moitra, director Tanuja Chandra, director and editor Namrata Rao, and journalist Faye D’Souza, who moderated the discussion alongside Smriti Kiran, creator and curator of Maitri.
Participants shared personal anecdotes on the critical role of the female gaze in reshaping narratives and promoting richer portrayals on screen. Ananya Panday highlighted her evolving approach to selecting projects, stating, “Over time, I have become much more vocal about what I stand for… I choose projects that portray real, flawed, but honest women.”
Kritika Kamra emphasised the impact of streaming platforms in fostering female-driven narratives, noting, “This is possible because the writing has changed, platforms are commissioning diverse shows, and audiences are accepting them.”
The panelists explored the growing opportunities for women in the industry, leading to more authentic and nuanced representations of female characters. Ishita Moitra remarked, “It’s about the perspectives you bring, not just gender. The younger generation… is thinking differently, and this shift is already visible on screen.”
The session underscores Prime Video’s commitment to promoting diverse narratives and supporting women’s voices in the entertainment industry.
