MUMBAI: OTT platform Prime Video has unveiled a video dedicated to the role of women in entertainment. The video features Prime Video’s key global, as well as Indian leadership team who articulate Prime Video’s commitment to gender equality and the invaluable contributions of women in storytelling and beyond.
The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia, Prime Video. They come together as a collective voice to convey the service’s gratitude and admiration for the countless contributions and the significant impact made by women through storytelling at Prime Video.
The video, takes the viewers into the world of Prime Video and how it has evolved into a home for female talent, where they can proudly display their diverse skills and capabilities in their respective fields of expertise. Narrated by the voices of its leaders, the video emphasizes the contribution of Amazon Originals in presenting female-centric narratives. These stories are powerful, inspiring, loud, magical, real, uncomfortable, and unapologetic – mirroring the complexity and diversity of the world we live in. Each story is designed to spark conversation and inspire change, highlighting Prime Video’s commitment to elevating female voices and perspectives.
Prime Video said that it brings stories of women and by women to life, and the video shows scenes of some titles featuring women characters in pivotal roles such as the International Originals like Citadel, The Lord of the Rings: The Rings of Power, The Marvellous Mrs. Maisel, Fleabag, The Wheel of Time, as well as Indian Originals such as Dahaad, Made in Heaven, Maja Ma, Hush Hush, Four More Shots Please! Suzhal – the vortex, to name a few. The video ends with a glimpse of two titles premiering soon on Prime Video – Amazon Original series Big Girls Don’t Cry, a coming-of-age all-girls high school drama that premieres on 14th March; and Amazon Original movie Ae Watan Mere Watan, an untold story of a young woman revolutionary based during pre-independent India era, starring Sara Ali Khan that premieres on 21 March.
The video concludes with a declaration: Prime Video honours women daily through its dedication to storytelling that places women at the forefront. The previewed titles represent only the beginning added the company.
