MUMBAI: OTT service Prime Video India brings the Indian adaptation of IDTV’s BAFTA and Emmy award-winning global format ‘The Traitors’, in collaboration with All3Media International and produced by BBC Studios India Productions. It kicksw off on 12 June with new episodes dropping every Thursday at 8 pm.
Hosted by Karan Johar, ‘The Traitors‘ features 20 celebrities from various spheres, who come together in a test of trust and betrayal, as they compete to win a cash prize and the title
‘The Traitors’ has over 35 adaptations across more than 30 countries. Prime Video looked to set the stage with an outdoor campaign to tease the audience. Then it looked to heighten the anticipation with a video featuring host Karan Johar that revealed the premiere date while offering hints about the celebrity players joining ‘The Traitors’ and a glimpse into the chaos and drama set to unfold in the reality series.
“Prime Video has consistently been home to some of the biggest and most beloved scripted shows in the country. Now, we’re making a bold leap as we scale our Unscripted content slate with our biggest reality series yet—’The Traitors’.
“Packed with drama, manipulation, suspenseful gameplay, and unexpected twists, the show is mounted on a grand scale with high production values. We’re thrilled to have Karan Johar as the host—who better to stoke the fire in this volatile mix of 20 celebrities, each vying for a massive cash prize and the title of ultimate winner! The Traitors promises immersive entertainment and next-level mind games that are sure to captivate our wide gamut of audiences,” said Nikhil Madhok, Head of Originals, Prime Video India.
Sabrina Duguet, executive VP APAC All3Media International, said, “India is one of the most dynamic and exciting markets in the world, with an audience base that’s highly receptive to reality shows. The Indian adaptation of ‘The Traitors’ offers this audience high calibre celebrities and intense drama, all wrapped up in a thriller-esque gameplay. ‘The Traitors’ is one of the fastest-growing and most popular reality formats worldwide, ever – and we’re thrilled to bring an Indian adaptation of the franchise to the country with Prime Video India and BBC Studios India Productions; both partners reputation for delivering high-quality content precedes them.”
“ ‘The Traitors’ has captivated audiences worldwide across ages and languages with its bold, dramatic, and psychological gameplay and we’re thrilled to join hands with Prime Video—renowned for its exceptional content—and All3Media International to bring an Indian adaptation that’s immersive, grand, and teeming with drama. With an all-celebrity cast and jaw-dropping twists, The Traitors is an unmissable treat for fans of high-stakes reality entertainment,” said Neha Khurana, Executive Producer for The Traitors, BBC Studios India Productions.
