According to TAM Adex Report on Print Medium, the ad space in Print rose by 37% in Jul’21 over Jul’20. Comparing 5 weeks of July, the ad space in all 5 weeks of Jul’21 saw an increase over the same weeks of Jul’20. Tally of categories grew by 5% whereas advertisers and brands saw a 16% rise each. Among the categories, Multiple Courses and Cars were among the Top 2 spots in both Jul’21 and Jul’20.
Comparing to July’20, the total number of categories increased by 5 percent during July ’21, while the total number of advertisers and brands increased by 16 percent each. Multiple Courses and Cars among the categories have maintained their Top 2 positions in Jul’21over Jul’20.4 out of Top 10 categories were new entrants during Jul’21. The top 10 categories had a 41% share of Ad Space.
Hospital/Clinics among the categories saw the highest increase in Ad Space with the growth of 95%followed by Properties/Real Estates with 2 Times growth during Jul’21 compared to Jul’20.280+ growing categories present in Jul’21 compared to Jul’20 in Print.SBS Biotech was the top advertiser during both Jul’21 and Jul’20 in Print. LIC of India had the highest positive rank shift to enter the Top 10 list during Jul’21 over Jul’20. Top 10 advertisers added 20% share of Ad Space in Print during Jul’21.
Maruti Car Range was the top brand in Print during Jul’21 followed by Prestige Range.4 of the Top 10 brands with ranks 3, 6, 8, and 10 were exclusive to Jul’21 compared to Jul’20. The highest upshift in rankings was seen for SBI-Corporate during Jul’21 compared to Jul’20. The top 10 brands grabbed an 11% share of Ad Space in Jul’21.
70+ new categories, 15.9 K+ new advertisers, and 19.1 K+ new brands seen in Jul’21 over Jul’20. Events-BFSI was the top new category followed by Wearable Devices in Jul’21 compared to Jul’20. Tictok Skill Games was the top new advertiser in Jul’21 over Jul’20 followed by NetflixInternational. Winzo Games topped among the new brands followed by Kia in Jul’21 compared to Jul’20.
