Hyderabad: The Pro Kabaddi League (PKL) is set to launch its much-anticipated 11th season with an innovative fan engagement campaign that redefines how a sports league interacts with its audience. The ‘Define Your Team’s Superpower’ initiative, led by Mashal Sports, marks a historic moment as fans are invited to vote and share their insights to shape the PKL Season 11 Campaign.
For the first time, fans have determined their teams’ defining superpowers in the “Battle of Breath,” leading to an overwhelming response that has influenced the promotional strategy across both television and digital platforms.
The success of the campaign is reflected in impressive statistics: over 500,000 total votes and more than 700,000 total interactions. The campaign achieved a remarkable organic reach of over 9 million on the PKL handle alone, highlighting its effectiveness in mobilizing and engaging a vast audience as the league gears up for another thrilling season.
Each PKL team has now adopted a defined superpower based on fan votes, showcasing their unique identities:
Bengal Warriors: Unity
Bengaluru Bulls: Strength
Dabang Delhi KC: Boldness
Gujarat Giants: Courage
Haryana Steelers: Determination
Jaipur Pink Panthers: Relentless
Patna Pirates: Invincible
Puneri Paltan: Surprise
Tamil Thalaivas: Fearlessness
Telugu Titans: Resilience
U Mumba: Stealth
UP Yoddhas: Endurance
These superpowers not only reflect the teams’ playing styles but also enhance fan involvement and excitement.
Star Sports, the official broadcaster of PKL, has launched its first promotional film for Season 11 featuring renowned actor Riteish Deshmukh. Set in an adventurous jungle backdrop, the film will be available in multiple languages including Hindi, Marathi, Telugu, Kannada, and Tamil.
In this captivating promo, Deshmukh embodies a lone warrior showcasing the superpowers voted by fans. His portrayal of U Mumba’s stealth and Puneri Paltan’s surprise tactics highlights the essence of kabaddi, where every move can lead to victory or defeat.
Deshmukh commented on his involvement: “Kabaddi is woven into the fabric of our culture, and being part of this campaign is an honor. The intensity and pride captured in the film reflect the warrior spirit of kabaddi players – fierce, fearless, and ready to face any challenge. PKL has become a national sensation, and I believe this season will elevate that excitement even further.”
As the league prepares for its opening match between the Telugu Titans and Bengaluru Bulls at the GMCB Indoor Stadium in Hyderabad, fans are eager to see the fan-defined superpowers in action. The season promises thrilling matchups, including U Mumba’s Sunil Kumar, the most expensive Indian defender in PKL history, against Dabang Delhi K.C.’s star raider Naveen Kumar.
The Pro Kabaddi League Season 11 will be broadcast live on the Star Sports Network and streamed on Disney+ Hotstar, starting October 18. For all updates, visit www.prokabaddi.com or follow @prokabaddi on social media platforms.
With a unique blend of traditional sport and modern entertainment, enhanced by fan-driven narratives, PKL Season 11 is poised to set new standards in Indian sports entertainment.
