Mumbai: The TATA Mumbai Marathon announced the ‘Inspiration Medal’ – a world’s first-of-its-kind marathon medal. The Inspiration Medal is a creative outcome of the collaboration between Procam International and chlorophyll innovation lab, the Innovations Partner for the event.
The Inspiration Medal is a unique symbol of victory and inspiration together. At first glance, it looks like one medal. But the medal can be forced apart to turn into two medals – one for finishers and the other for those who inspired them, every step of the way. This year, all 42k finishers will get the ‘Inspiration medal’ that they can split and share with their inspiration.
chlorophyll innovation lab has been working for a year now on turning The Mumbai Marathon into a world-class brand created in India. The focus has been on using innovation to bring alive the brand’s philosophy in a impactful manner that is different from just advertising or activations. just The key finding of a large-scale research conducted with runners in 2017 was the important role played by the families, friends and supporters that kept the runners going as preparations for a marathon requires 8-10 months of dedication and perseverance. The ‘Inspiration Medal’ is a symbol of recognition for both, runners and their inspiration.
Chitresh Sinha, CEO, chlorophyll innovation lab, said, “As Innovation Partners to Procam International, the opportunity to turn a symbol of victory into an innovative symbol of inspiration was extremely exciting for us. The TATA Mumbai Marathon is not just one of the biggest sporting platforms in Asia, but is also one of the biggest sources of inspiration. The ‘Inspiration Medal’ celebrates this spirit.”
Vivek Singh, Joint MD, Procam International, said “The TATA Mumbai Marathon is on its 15th edition and through the launch of the ‘Inspiration Medal’ we aim to bring a positive change in the running culture and intend to break barriers. Every runner has an inspiration, and a simple gesture to honour the inspiration will make many others share their stories. The world needs positive inspiration today, and we aim to provide that with this medal.”
