Mumbai: Procam International, a sports IP promoter, has elevated Neha Kandalgaonkar to the role of Vice President & Head – Corporate Communications & PR. In this expanded role, Neha will lead the company’s strategic communications efforts, including media relations, crisis management, and global athlete partnerships. She will also be responsible for creating and executing integrated communication campaigns for Procam’s marquee events, such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata.
Neha has been an integral part of Procam International since 2014, playing a key role in leading the Media & PR portfolio. Over the years, she has helped shape the brand’s image and successfully executed numerous high-profile campaigns, contributing to Procam’s reputation as a leader in India’s sports event landscape.
Before joining Procam, Neha gained extensive experience at Zzebra PR and Concept PR, working with several prominent brands and organizations, including 92.7 BIG FM, Godrej Consumer Products, Tourism Queensland, Cinemax, Onida, Wizcraft, and EmmayHR. She also has a rich background in sports PR, having worked with major sporting events and federations such as the ICC, Rajasthan Royals, Mahindra Racing, ICC Women’s World Cup, and the Aircel Chennai Open, among others.
Commenting on her promotion, Vivek Singh, Joint Managing Director of Procam International, said, “I still remember Neha’s first day in the office; her energy and enthusiasm was infectious. From that day to today, her deep understanding of the sports industry, coupled with her exceptional communication skills, has led her to become the ideal person to drive our strategic communication efforts. As we embark on this new chapter of growth, we are confident that she will continue to elevate our brand and strengthen our relationships with the media, stakeholders, and the public.”
Reflecting on her new role, Neha Kandalgaonkar expressed her excitement, saying, “It’s been a decade and feels like a marathon, but truly, it’s been a Dream Run for me at Procam International. I’m deeply grateful to Anil and Vivek Singh for their trust and to my team for their unwavering support and dedication. Together, we’ve achieved so much, and I’m excited to step into this role as we enter a new chapter, ready to build on the work done and continue contributing to India’s growing sports landscape.”
Procam International, under Neha’s leadership, shapes India’s sports scene with events like the Tata Mumbai Marathon, promoting active living and community involvement. Neha is instrumental in enhancing Procam’s brand, strategic communications, and digital presence.
