Mumbai: McGraw Hill has appointed Gurugram-based digital marketing agency PROHED to lead its performance marketing initiatives in India. This strategic partnership aims to strengthen McGraw Hill’s digital footprint and drive deeper engagement with learners across the country.
“At McGraw Hill, our mission is to empower every learner to reach their full potential,” said Pranay Neema, Associate Director, McGraw Hill India. “This partnership enables us to expand the reach of our trusted, high-quality content—created in collaboration with world-class authors—and deliver flexible, data-driven digital learning solutions that align with the diverse and evolving needs of students and educators across India.”
PROHED brings a strong track record in the education space, having previously worked with marquee institutions such as Pearson, TimesPro, and the Indian Institute of Commerce Lakshya. Their focus on measurable outcomes and sector-specific digital strategies has helped education brands expand reach, engage meaningfully, and grow in a highly competitive market.
Pulkit Dubey, Co-Founder, PROHED, expressed his excitement: “McGraw Hill has been my go-to publisher since my school days, especially for PCM books. A decade later, I found myself reading Crucial Conversations—another gem from the same house. It’s a testament to how a brand can stay with readers through different stages of life. Their innovative approach of turning books into engaging courseware is truly inspiring and has the potential to shape the next wave of evolution in the publishing industry. I’m thrilled to join hands with a brand I’ve admired for years and contribute to making a meaningful impact.”
With McGraw Hill’s advanced digital platforms delivering personalized learning and actionable insights, and PROHED’s data-driven performance marketing strategies, the partnership is set to elevate the brand’s presence and impact in India’s evolving education landscape.
