All India: Prose Integrated, a firm offering integrated solutions in PR, Social media, Advertising & Advocacy, will lead the PR mandate for Pathfinder Global, a retail technology pioneer since 2000.
Pathfinder is a leader in retail technology, innovating to enhance customer engagement and boost business success. The company serves over 150 shopping malls, 40 airports, and 1500 retail brands with its solutions. In a move that highlights its commitment to advancing retail tech, Pathfinder plans to launch a Retail AI app in India by September 2024.
Prose Integrated will handle all PR and media engagement for Pathfinder in India, collaborating closely with the Corporate Communication team to boost media presence. Their focus will be on launching the Retail AI app strategically to enhance Pathfinder’s role in the retail tech sector amidst the growth of the Indian market. This partnership aims to leverage technology in propelling Pathfinder’s standing in the evolving retail landscape, with the Indian retail market predicted to expand significantly in the coming years.
Ramdass Selvaraj, Chief Operating Officer, Pathfinder Global, commented, “We’re delighted to partner with Prose Integrated and we’re confident that their innovative approach and proven track record will deliver exceptional results for us. India is an important market for us, and Prose’s expertise and proactive approach will be crucial for Pathfinder’s growth. With the upcoming launch of the Retail AI app in India, we aim to offer a new experience of Phygital Shopping & Dining by harnessing the power of AI. The team at Prose would be instrumental in the success of this launch and we look forward to working with them on this journey”
Speaking on the development, Ms. Shivangi Raghav, Manager PR & Social Media, Prose Integrated, Delhi, said, “We are grateful to the team of Pathfinder for providing us with this opportunity and entrusting us with their PR mandate. Our expertise of understanding tech businesses in the Gig Economy will come in handy for creating meaningful contributions to Pathfinder’s business. India’s retail sector has an exponential growth potential and has a very diverse target audience when it comes to marketing tech solutions. We will be deploying new age AI tools powered by Google to automate processes and enhance reach at a Pan India level.”
Commenting on the details of the mandate Shivangi added “Our teams across Mumbai, Delhi, Bangalore, Kolkata, and Pune would be working on this mandate to ensure a phase-wise rollout across the country to spread awareness and roadshows for RetailGPT through 2024-25”.
Pathfinder’s RetailGPT AI platform now partners with Prestige Group’s Forum Malls, marking a significant shift in enhancing retail experiences beyond mere technology integration.
