In a bid to further push the residents of Uttar Pradesh, Punjab, and Uttarakhand to cast their vote, Public app, India’s largest location-based social network launched the ‘Mera Vote Meri Awaaz’ campaign ahead of the Assembly Elections 2022. Through this initiative, the app was reaching out to its users in the poll-bound regions by an informative and engaging digital magazine in Hindi with the prime focus for them to pledge for casting their vote. With Public’s immense popularity and a vast reach in tier 2,3,4 cities across India, the platform is harnessing this reach to communicate the messaging at the grassroots of India.
This swipeable state-specific digital magazine lists out interesting facts and figures related to the state elections like dates, a number of contested seats, registered voters, and demographics. Apart from these facts, the magazine also engaged the users with polling trivia such as documents they should carry, facilities available at the voting center, safety precautions taken by the authorities, and other relevant updates. The overall campaign generated a great response with over 14.4 million impressions and more than 2.63 lakh users shared this informative digital magazine with their friends and family urging them to go and vote.
Digital magazine in UP
Digital magazine in Uttrakhand
Digital magazine in Punjab
Commenting on this wholly informative and engaging campaign, Tarun Arora, Chief Operating Officer, Public app said, “India is the world’s biggest democracy, and voting is a fundamental right that each citizen should exercise. Being a responsible brand, we felt it was important to do our bit by spreading awareness and providing useful information to users in every nook and corner of these states around polling. We strive each day to provide real-time location-based updates to communities across the country. Owing to our wide user base seeking informative content, it is our responsibility to ensure we educate our users wherever possible and encourage them to vote.”
As per data released by the Election Commission of India (ECI), the voter turnout of the last assembly elections held in 2017 in Uttar Pradesh, Punjab and Uttarakhand was 60.7%, 76.6%, and 81.2%, respectively. Therefore, to act as an enabler in a high voter turnout, each card of the magazine had a banner at the bottom urging voters to come out and vote to make their votes count. Additionally, to create excitement among the viewers, the innovative ad format gave them the option to share the individual cards across platforms to amplify the information and persuade others around them also to vote.
Public App is a social network for everything local with 60 million+ active users: from hyper-local updates and happenings to hyper-local commerce, jobs, classifieds, and more. Political leaders, government authorities, media houses, and citizen journalists use the app to connect with communities and disseminate verified and trustworthy video content. Some of the renowned politicians in these election-bound states like Yogi Adityanath, Priyanka Gandhi, Akhilesh Yadav, Harish Rawat, Pushkar Dhami, Colonel Ajay Kothiyal, Charanjit Singh Channi, Bhagwant Mann, Navjot Singh Sidhu, Sunny Deol, and others are actively utilizing the platform to connect with the citizens.
