Effie Asia Pacific has announced the appointment of Anupriya Acharya, South Asia CEO of Publicis Groupe, and Dennis Perez, Digital Marketing, Media and Commerce Lead of Unilever as the first two Heads of Jury for the APAC Effie Awards 2023.
On her appointment, Acharya said, “It’s a great honour to be a Head of Jury for the APAC Effie Awards 2023. The APAC Effies is the gold standard for brand ideas that can withstand the test of the market and bring in true business results. Advertising is undergoing a massive shift; brands are reinventing how they engage with consumers – be it in their authenticity or the way they use technology. The APAC region has some of the best use cases of this change and I look forward to seeing some of this exciting work.”
Perez added, “As marketing goes into a continuous state of flux, maximising effectiveness means anchoring unmissable creativity to a good and solid strategy. The APAC Effies is a good reminder that creativity starts way before the craft begins. I’m excited to head this year’s jury in celebrating work that embraced bolder bets from the beginning of strategy creation to deliver amazing results at the end. Together with the jury, I’m looking forward to pushing the edges of what creativity means for the industry – with strategy and effectiveness pinning the spectrum of marketing and brand communication.”
The first group of jurors have been announced, and the remaining Heads of Jury will be revealed in the coming weeks.
