Pune: Maneraa, a new-age multi- brand lifestyle and fashion ecommerce platform has been launched in India by Pune based sisters and fashion enthusiasts Shabna Salam and Shaiba Salam. The brand is an online aggregator that provides a whole new made-in-India online shopping experience for women, men and kids. They offer a range of products that have been created by lesser known brands specially handpicked for their design and quality by the founders.
The concept behind this brand is to recognise the potential for small, unbranded fashion & lifestyle retailers, to help them manage quality and to give them an opportunity to share their unique products with the India-wide market on an online aggregator platform. Maneraa is an equal-opportunity platform that bridges the gap between aspiration and access for both buyers and sellers.
The company seeks to provide shoppers the desired uniqueness and exclusivity in their wardrobe through beautiful designer wear that does not come with a hefty price tag. The platform sells traditional fusion and western wear and features a varied array of exquisite accessories and lifestyle products.
Commenting on the launch Shabna, Founder & Director – We want to position Maneraa as a ‘Creator of happiness’. Maneraa will craft a space in the ecommerce market where our buyers get to choose from hundreds of brands with new designs that have been created by talented yet unrecognised designers from around the country. Our sole purpose is to make the online shopping experience on our platform incredibly delightful by giving consumers a one stop solution to find fashionable yet affordable products.
Adds Shaiba, Co-Founder,- Fashion is no longer the domain of the urban elite – young men and women in Tier-2 and Tier-3 cities are increasingly developing a taste for looking good without spending too much. E-commerce is the ideal way to reach these buyers, and platforms like Maneraa allow them to shop from hitherto a number of brands at affordable prices whenever they wish.
She adds, “The SME industry is a dominant one in India and Maneraa also seeks to improve India’s GDP by giving new impetus to unbranded sellers. Each retailer is provided with an e-commerce shopfront and an inventory/order management software through which they can process and track orders. Once their accounts are set up, small retailers with high-quality fashion products but no market exposure can compete side by side with major brands for the customer’s attention.”
Maneraa seeks to onboard over 500 unique sellers by 2021 to cater to 2 million+ buyers across India. With its commitment towards sustainable growth and its inclusion of all its employees and sellers in its goal to create happiness, Maneraa is all set to become one of the top affordable fashion brands in India in the years to come.
