Mumbai: Punjab Kings, the popular IPL franchise, has officially welcomed Sahiba Bali as its marketing and digital content curator. Known for her engaging sports coverage and vibrant personality, Sahiba will bring fans closer to the team with exclusive behind-the-scenes content, interactive player moments, and dynamic storytelling throughout the IPL season.
As part of this collaboration, Punjab Kings has introduced a new digital segment, “Kandid with Kings ft. Sahiba Bali,” where she will engage in candid conversations, entertaining challenges, and never-before-seen BTS moments with the squad.
Sharing her excitement, Sahiba Bali said, “With my love for cricket, brand building, and content creation, this just seemed natural. Punjab has been the original IPL team – they had never won a title, but this year, I have a strong feeling about winning. Grateful to Satish Menon, the owners, and Saurabh from PBKS for trusting me with this.”
The franchise marked the announcement with a special Instagram reel featuring Sahiba interacting with players such as Shreyas Iyer, Harshdeep Singh, and Shashank Singh. In a fun-filled moment, Shreyas Iyer even referred to her as a “lucky mascot,” further amplifying the excitement surrounding the new segment.
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