Chennai: The leading and most popular Tamil news channel owned by New Generation Media, has unleashed a slew of snippets and programs that are thought provoking to the general public and designed to guide them to become a responsible citizens of the country.
Puthiyathalaimurai TV has launched snippets titled “Vidhigal Yarukkaha” and “Neerthuli Uyirthuli” with a content duration of two minutes that highlights the social issue like unmindful traffic violation by motorists and need for water conservation. The channel also runs a program titled “Nammal Mudiyum Nambu” that addresses the issue related to basic needs of common man or village or society with the help of revolutionary volunteers and students.
“Vidhigal Yarukkaha”
The unmindful and casual traffic violations by the vehicles plying in cities has become a common practice in Tamilnadu, due to a growing take-it-easy trend that are life threatening to others. In an effort to put the society in order, Puthiyathalaimurai TV has taken the initiative to create a social awareness among the public by silently pin pointing their traffic violations through a snippet for a duration of two minutes titled as ‘Vidhigal Yarukkaha’, which means “Rules meant for whom”
“Neerthuli Uyirthuli”
“Neerthuli Uyirthuli” highlights the importance of water conservation and awaiting disasters due to depleting water resources because of urbanisation and rampant pollution and alarming level of drop in underground water table. The snippet has NGOs and environmentalists talking about the hazardous situation that humanity will be facing due to water shortage in future and appealing them to involve in conservation of water. The channel also announced a worldwide short film contest inviting entries on the above mentioned theme with a 2 mins duration.
“Nammal Mudiyum Nambu”
In this program the channel takes the issue of peoples basic need like library, toilets, water facility, de-siltation of water bodies, laying roads etc…that was not fulfilled by government, wherein the channel will find a possibility of accomplishing their needs by a collective efforts by various groups and philanthropic sources.
talking to tvnews4u.com on the channel’s social initiatives, CEO of New Generation Media RBU Shyam Kumar said, “Puthiyathalaimurai always believes in creating responsible citizens, by bringing in changes within them, to make a socially conscientious society. In our travel towards this cause we have formed clubs involving the students and volunteers and formed “Puthiyathalaimurai Mandram” comprising students of 25 colleges spread across all districts of Tamilnadu”
We are in the process of creating a mass social movement involving the youngsters and guiding them to involve in large scale social awareness activities, for instance we recently started a Neerthuli Uyirthuli awareness marathon in Namakkal district and planning to continue the same in other districts also. added shyam
Finally Shyam listed the achievement of “Nammal Mudiyum Nammbu” program in addressing the needs of people, such as refurbish a village library with complete supply of new books, construction of girls toilets for schools, de-silting village water bodies for a better storage etc.
The channel also has many new age infotainment programs that gives importance to all sections of society such as “Veetukoru Vignani” for identifying student scientist, Ayutham Seivom to unearth the talent of a common man, “Ulavukku Uyirootu” for the updating the farming community with new techniques of farming, “Sikkanam Semippu Selvam” to promote the habit of small savings etc…
