MUMBAI: PVR INOX, after recently opening its newest 8-screen multiplex at M5 ECity Mall, Bengaluru, is introducing India’s first dine-in cinema. In the experience where films meet gourmet dining. This format transforms the cinema into a lifestyle destination, giving audiences the freedom to enjoy chef-curated meals in-seat, without stepping out of the auditorium or even purchasing a movie ticket.
This launch marks PVR INOX’s 580th screen in South India and adds to its total of 1,763 screens across 355 properties in India and Sri Lanka.
The company explains that the dine-in concept at M5 ECity Mall is built around the idea that cinema should be more than a film—it should be a complete evening of entertainment, food, and comfort. Guests can choose from a range of curated in-house F&B brands, each designed to enhance the cinematic journey:
– Crosta serves artisanal pizzas and baked delights, crafted with premium ingredients and care, inspired by Italian craftsmanship and modern urban cafés.
– Cine Café presents coffees, teas, and bite-sized treats in a café-style environment, creating a social hub for moviegoers before and after shows.
Dine-In aims to elevate cinema-going into a luxury hospitality experience, combining in-seat gourmet meals with films for a seamless entertainment journey.
– Steamestry offers healthy, light, and flavourful steamed delicacies, inspired by Asian dim sums and modern wellness dining trends.
– Wokstar specialises in quick, stir-fried Asian comfort food served hot and fresh, drawing inspiration from street food culture.
– In-Between offers wraps, burgers, sandwiches, and bowls.
– Frytopia focusses on fried foods.
– Dogfather serves creative, flavour-loaded hot dogs, turning a casual snack into a gourmet cinema treat.
– Local Street highlights regional flavors, bringing authentic local cuisine to the multiplex and ensuring there is something for every palate.
PVR INOX explains that from the moment guests enter, the space encourages a social and lifestyle experience. Lounge-style foyers with café seating allow visitors to relax before or after a film, making it as much a destination for food lovers and friends as it is for movie enthusiasts. In-seat dining within the auditorium ensures that premium meals can be enjoyed without missing a moment of the movie, turning each screening into a fully immersive experience.
At the heart of this property is Youthification, PVR INOX’s future-ready approach for young, digital-first audiences who seek more than just films. This concept brings together gaming zones, kids-first formats, lounge-style foyers, and curated food experiences, creating a destination where cinema becomes a lifestyle. Whether it is enjoying interactive VR/AR stations, relaxing in CLUB – luxury auditorium, or exploring innovative dining options, every element is designed to connect with today’s audiences in meaningful ways.
Ajay Bijli, MD, PVR INOX said, “With the launch of our new multiplex at M5 ECity Mall, we are inviting audiences to experience cinema in an entirely new way. From India’s first dine-in auditorium restaurant to immersive technology and thoughtfully curated food experiences, this property brings everything our guests love under one roof. It is a space designed to celebrate films, lifestyle, and shared moments—making every visit a unique and memorable experience”
Aamer Bijli, Lead Specialist – Innovation, Film Marketing & Digital Programming, PVR INOX, said, “With M5 ECity Mall, we wanted to reimagine what a cinema can be. This is not just about watching films, it is about spending time well—sharing a meal, gaming with friends, relaxing in lounge spaces, and enjoying the best technology on screen. By bringing India’s first dine-in auditorium restaurant and a range of unique food formats under one roof, we are creating a destination where entertainment, dining, and lifestyle come together seamlessly.”
Beyond the food, the multiplex is equipped with cinema technology. Every auditorium features Dolby Atmos, DTS:X, Dolby 7.1 surround sound, and 4K Laser projection. The Big Pix auditorium houses a K Laser projection system integrated with RealD 3D, delivering visuals at a scale and clarity that few theaters can match and the Samsung ONYX LED screen aims to take the Dine-In experience even further. Luxury auditoriums like CLUB combine comfort with advanced technology, creating spaces where the audience can fully lose themselves in the story on screen.
