MUMBAI: Multiplex chain PVR INOX in collaboration with Hombale Films will this Independence Day weekend, integrate the fire elements of ‘Kantara’ into its logo, creating a prelude to release of ‘Kantara: Chapter 1’, hitting cinemas on 2 October 2025.
From today, audiences watching ‘Coolie’ and ‘War 2’ will witness PVR INOX’s signature logo transformed into a high-fidelity fire-themed animation across all cinemas. Enabled by advanced on-screen projection systems and state-of-the-art digital mastering, this visual reimagining evokes the raw power and cultural depth of Kantara while showcasing how cutting-edge cinema technology can turn even a brand identity into an immersive storytelling canvas.
The logo will appear on the big screen across all PVR INOX theatres.
Gautam Dutta, CEO – Revenue and Operations, PVR INOX said, “Cinema is more than just entertainment — it is an emotion that unites a nation. At PVR INOX, we constantly strive to create larger-than-life experiences that go beyond the screen. By infusing the elemental energy of ‘Kantara’ into our iconic logo, we are honouring India’s rich cultural narratives while setting new benchmarks for how films are celebrated. This is not just a logo change; it’s an invitation for audiences to step into an unforgettable world of storytelling.”
Vijay Kiragandur, producer, founder, Hombale Films, said, “We are honoured that India’s largest multiplex chain, which has the biggest audience interface across the globe, has decided to celebrate Kantara in this unique manner. It is indeed a special idea that is nothing less than a celebration of India’s rich culture, especially on this Independence Day. It is a matter of great pride when you can celebrate stories you truly believe in with partners as big as PVR INOX. With this, the world will embrace storytelling that is deeply rooted in our culture.”
PVR INOX and Hombale Films will continue to roll out thematic innovations in the weeks ahead, building excitement and transporting moviegoers into the world of Kantara before its release.
