MUMBAI: The film, ‘White Bird: A Wonder Story’, directed by Marc Forster, and featuring a cast including Oscar winner Helen Mirren, Bryce Gheisar, Gillian Anderson and Orlando Schwerdt, gears up for the theatrical release across India on 4 October. In collaboration with Bollywood actress Ananya Panday and So Positive, a Digital Social Responsibility Initiative by the actress, PVR Inox Pictures launches the #WhiteBirdKindnessCampaign to spread the message of kindness across social media.
Adapted from author R.J. Palacio’s best-selling novel, the film aims to convey a message of hope and kindness, even during the toughest times. The story follows Julian Albans, (Bryce Gheisar) who embarks on a journey of growth, redemption, and self-discovery after being expelled from his school. His transformation is inspired by his grandmother’s (Helen Mirren) extraordinary tale of courage, set in the backdrop of Nazi-occupied France.
In an effort to share the film’s message of compassion and positivity, actress Ananya Panday through her digital platform, So Positive shared an inspiring message on social media, “At So Positive kindness is at the heart of everything we do! This World Gratitude Day, together with ‘White Bird: A Wonder Story’, we urge you to share your story of kindness, that makes you feel truly grateful! Let’s fill social media with positivity and help make the world a kinder place, one story at a time.” This initiative aims to encourage social media users to promote kindness in their communities, reinforcing the values highlighted in the film, White Bird: A Wonder Story.
Kamal Gianchandani, CEO PVR Pictures, PVR said, “We are beyond thrilled to collaborate with Ananya Panday and So Positive for the #WhiteBirdKindnessCampaign and using social media to amplify the film’s message. ‘White Bird: A Wonder Story’ is a poignant reminder of the importance of kindness, empathy, hope and positivity, especially in today’s world. We are excited to bring this uplifting story to Indian audiences and we hope they continue to embrace its spirit of kindness in their daily lives.”
