Bengaluru: Fiber focused wired broadband Internet Service Provider, ACT Fibernet (Atria Convergence Technologies Ltd.) today announced the appointment of PVV Srinivasa Rao (Srini) as its new Chief Executive Officer (CEO). This strategic move marks a new chapter in ACT Fibernet’s journey towards innovation and excellence in the broadband industry. In this role, Srini will guide ACT Fibernet into its next phase of growth, continuing to build on the strategic focus areas of delivering incredibly fast speeds, superior customer experience, innovation and category expansion.
Srini brings over three decades of diverse experience across multiple categories and industries, with a proven track record in consumer goods, FMCG, and telecom sectors. Prior to joining ACT Fibernet, he was the Regional President of Asia for Mars.
PVV Srinivasa Rao, CEO at ACT Fibernet, said, “I am honoured and excited to join ACT Fibernet, a company that has been at the forefront of India’s digital revolution. As we move forward, our focus will be on leveraging cutting-edge technology to enhance our service offerings, expand our reach, and, most importantly, elevate the customer experience to new heights. I look forward to working with the talented team at ACT to drive innovation and sustainable growth and create value for all our stakeholders.”
MK Sharma, Chairman of the Board of Directors at ACT Fibernet, stated, “On behalf of the entire Atria Convergence Technologies Ltd team, we thank Bala for his extraordinary leadership and outstanding contributions. We wish him all the best in his future endeavours and welcome Srini to assume the leadership of one of the most respected companies in India. We look forward to continued success under his leadership.”
The appointment comes as Bala Malladi, who has built and led ACT Fibernet with distinction for the past 16 years, steps down from his role. Under Malladi’s visionary leadership, ACT Fibernet transformed from a startup into an industry leader. He will oversee the transition of leadership before his departure.
