Android-based billing and inventory app QueueBuster has launched its first ad campaign to send across the message that it makes running a business easy.
The campaign comprises multiple films. A brand film shows multiple businesses like a kirana, a cafe and an online fashion boutique going about their day with ease, with satisfied and happy customers and business owners. The reason is revealed to be the QueueBuster app, that helps with billing, online order management and inventory for a stress-free business.
Brand Film
Restaurant Film
Grocery Film
The other films focus on a business owner in a particular category and showcase how the app has made life easier for her/him.
The voice over in the brand film states that the app is making the lives of lakhs of business owners easier. A media statement says the company is hoping for a 200 pc increase in business queries and 25 pc jump in customer acquisition over the coming weeks as a result of the campaign.
Varun Tangri, Founder & CEO, QueueBuster, said, “We are thrilled to announce this new campaign through which we want to reach our target audience, and in an endearing way, inform them of the various tasks QueueBuster can take care of for them. We believe now is the best time to educate business owners about our business super app as the country is seeing substantial growth in the retail and restaurant industry, including small convenience stores, hypermarkets and product startups, and this is fueling the demand for PoS solutions. We understand that running a business is a big challenge and that’s where QueueBuster eases your life. No wonder our ad films say, ‘Ab Business Hoga Asaan’.”
With this brand campaign, QueueBuster wants to raise awareness among merchants, especially SMBs, about the practical tech solutions that can strengthen their businesses.
Vineet Chugh, VP & Head of Marketing, QueueBuster, added, “Our new campaign portrays a slice of life of different types of retail businesses. It’s layered with insights and real-life experiences to which retailers and shop owners will relate. Although each film depicts a different situation and a different industry, at the core, it talks about how QueueBuster’s seamless technology can streamline and grow your business.”
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